Business Sears- Operations Flashcards
(68 cards)
What is operations management?
The management of processes, activities and decisions relating to the way goods and services are produced and delivered
What are some key operational objectives and how can they be met?
Costs (keeping total costs/ unit costs low) - capacity utilisation/ reducing waste/ lean production/ productivity
Quality- quality systems, quality assurance vs quality control
Speed of response (how quickly firms can respond to demand)- capacity utilisation/ technology
Flexibility (the ability to meet changing demand/customisation) - robotics and technology/ staff training
Environmental (meeting operational targets)- importance of meeting legal and ethical targets in an environmental capacity
Added value (sales revenue- variable costs)- speed of response, being able to personalise products, quality can also be a source of added value
How can operations improve the competitiveness of a business?
Quality
Lower costs- lower prices
Speed of delivery
Ability to tailor products to meet needs
Ability to launch new products
How does operations link to other functional areas?
Finance: can help reduce costs, investment in new technology/ systems
HR: training to staff (to improve productivity and to use new tech), motivation (quality assurance)
Marketing: wants to make capacity available to meet demand (sales teams want the ability to sell which could be limited by spare capacity)
What is added value?
The difference between selling price and variable costs (similar to contribution per unit)
Adding value is a key operational objectives, what are some others?
Quality
Efficiency & Flexibility
Cost (and volume)
Environmental
What is the transformation process?
It describes what happens inside the business. This is where value is added to inputs to create outputs
Inputs - transformation process - outputs
Why is improving productivity important?
It can help reduce cost per unit so makes you more competitive (bc you can charge lower prices)
It means a business can operate with fewer staff which can reduce costs
Higher labour productivity= lower labour costs per unit
How can Labour productivity be increased?
Motivating staff
Training staff
Investing in better equipment
Technology
What does capital intensive mean?
Heavy use of machinery in comparison to labour
What does labour intensive mean?
Heavy use of labour in comparison to machinery
What factors affect the resource mix (either capital or labour intensive)?
Size of business- Smaller businesses may not be able to afford heavy investment in technology, or they may not need machinery if they aren’t selling enough
Type of product- Standardised products may encourage capital intensive production. Handmade/ personalised products may be more labour intensive
Finance available- Small or struggling businesses may not be able to afford investment/ training costs of technology
Relative costs- If labour becomes more expensive, capital becomes more attractive e.g. supermarket workers replaced by self checkout
Benefits and drawbacks of capital intensive:
Benefits:
Can allow you to produce large quantities of standardised products (good for quality consistency)
Economies of scale are associated with high output (as average costs are decreased)
Drawbacks:
High investment costs
Benefits and drawbacks of labour intensive:
Benefits:
Easier to produce tailored products
Cheap Labour e.g. in India, can be cheaper than capital
Drawbacks:
Labour disputes can distrust production (e.g. strikes)
Higher costs of recruitment/ training
What is efficiency?
Organising production so waste is minimised and costs are the lowest possible e.g. Ryan Air, they have a 25 minute turnaround (there are no seatbelt pockets so only a quick clean is needed) so more planes can fly a day, spreading their fixed costs over more units
What factors affect efficiency?
Location of production
Labour turnover
Quality and availability of labour
What is capacity?
Refers to the maximum number of products a firm can make/sell
What is capacity utilisation?
It measures the extent to which the company’s maximum output is being reached (measured in a %)
(A technique to improve operational efficiency)
What does high capacity utilisation do?
High capacity utilisation lowers cost per unit, this is bc fixed costs are spread between more units, (so prices can be lowered of profit margins will increase)
What is the ideal capacity utilisation?
Between 90-95%, if it is more than 95% there is not enough time for maintenance etc
What is a benefit of high capacity utilisation?
For food businesses, high capacity can make the business look popular which can increase the demand for potential customers (makes the place more attractive)
Implications of under utilisation:
Increased cost per unit
Poor reputation e.g, if cafe always looks empty
Implications of over utilisation:
Risk of a fall in quality
No time for maintenance
Stress (for employees which leads to absenteeism)
Cannot take on any new orders
How can you deal with under utilisation?
Increase demand- by advertising, special offers, events etc.
Rationalisation- close down part of your production (permanently or temporarily)
Consider- if the fall in demand is long term/seasonal