Business Topic 4 Flashcards
What role does the operations function play in a business, and why is it important to measure its performance?
The operations function is the “engine-room” of the business, responsible for driving production and service delivery. Its performance is critical because it directly impacts cost-effectiveness, quality, and customer satisfaction. Measuring performance ensures that the business operates efficiently, meets objectives, and remains competitive.
Why are cost and volume targets critical for a business’s operations?
Cost and volume targets are essential because they help ensure operations are cost-effective. Achieving lower unit costs allows a business to compete by offering lower prices or achieving higher profit margins at standard industry prices. These targets contribute to productivity, efficiency, and profitability.
What is “unit cost,” and why is it a significant measure in business operations?
Unit cost is the average cost of producing one unit of a product. It is significant because it reflects a business’s cost-effectiveness. Businesses with lower unit costs can price competitively or secure higher profit margins, gaining an advantage over competitors in the same industry.
What are some common objectives businesses set for cost and volume in operations?
Common objectives include:
Productivity & efficiency: Measured by output per employee or per week.
Unit costs per item: Keeping production costs low.
Contribution per unit: The profit contribution of each product.
Production volume: Specified number of items to produce within a set timeframe.
Why are quality targets crucial in business operations, and what are some ways to measure them?
Quality targets are vital because they ensure products and services meet or exceed customer expectations, which drives satisfaction and loyalty. Methods to measure quality include:
Scrap/defect rates.
Reliability metrics like average lifetime use.
Customer satisfaction surveys.
Incidence of customer complaints.
Rates of customer loyalty or repeat business.
What are efficiency and flexibility targets, and why are they important?
Efficiency and flexibility targets measure how effectively a business uses its assets and how quickly it adapts to changes in demand. These are crucial for managing costs and maintaining competitiveness. Examples include:
Labour productivity (output per employee).
Output per time period (e.g., units per week).
Capacity utilisation (percentage of potential output achieved).
Order lead times (time taken to process orders).
Define ‘capacity utilisation’ and explain its significance in operations.
Capacity utilisation measures the proportion of a business’s potential output that is actually being achieved. It is significant because higher capacity utilisation typically reduces unit costs and indicates efficient use of resources, contributing to better financial performance.
What are environmental targets in business operations, and why are they becoming more important?
Environmental targets aim to reduce the environmental impact of operations. They are increasingly important due to stricter legislation and growing consumer demand for environmentally responsible businesses. Common targets include:
Reducing energy use.
Increasing the proportion of recycled materials.
Compliance with waste disposal regulations.
Sourcing raw materials sustainably.
How does achieving environmental targets benefit a business?
Meeting environmental targets can enhance a business’s reputation, attract environmentally conscious consumers, ensure compliance with legal requirements, and potentially reduce costs through resource efficiency. It demonstrates corporate social responsibility and supports long-term sustainability.
What is the relationship between efficiency, flexibility, and unit costs in operations?
Efficiency and flexibility are key drivers of unit costs. High efficiency (e.g., greater output per employee or machine) lowers production costs, while flexibility ensures the business can adapt to demand changes without incurring excessive costs, both contributing to reduced unit costs.
What are the two main types of influences on operational objectives?
Internal and external influences
How do corporate objectives influence operational objectives?
Operational objectives must align with and support corporate goals.
Why is the financial position of a business important for operational decisions?
It determines the resources available for investments in operations.
How do human resources affect operational objectives?
Workforce quality and planning impact productivity and efficiency targets.
In what way do marketing issues influence operations?
Changes in products or marketing mix affect production setup and flexibility.
How does the economic environment influence operational objectives?
It affects demand, capacity utilisation, and financing costs.
How do competitors influence a business’s operational objectives?
Efficient competitors push businesses to match or improve performance.
Why is technological change significant for operational objectives?
It drives innovation and can require updates to production processes.
How do legal changes influence operational objectives?
They require compliance with regulations, such as waste management laws
Why are environmental changes an important influence?
They push businesses to adopt sustainable practices and reduce environmental impact.
What is an example of an internal influence interacting with an external influence?
A corporate sustainability goal aligning with new environmental legislation
Why is it important for a business to make effective use of its assets?
To maximise returns on expensive production investments like factories and machinery.
What is productivity in a business context?
Productivity measures the relationship between production inputs and outputs.
How can productivity be measured?
Through output per worker, hour, machine, or unit costs.