CaM-Advertising Flashcards

1
Q

acheter

A

to buy

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2
Q

analyser

A

to analyze

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3
Q

attirer

A

to attract

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4
Q

attirer l’attention

A

to draw attention

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5
Q

battre

A

to beat

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6
Q

bombarder

A

to bombard

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7
Q

choquer

A

to shock

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8
Q

cibler

A

to target

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9
Q

conquérir

A

to conquer

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10
Q

consommer

A

to consume

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11
Q

convaincre

A

to convince

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12
Q

déclencher

A

to trigger

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13
Q

exploiter

A

to exploit

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14
Q

faire de la pub

A

to advertise

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15
Q

faire référence à

A

to refer to

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16
Q

fidéliser

A

to gain the loyalty of

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17
Q

influencer

A

to influence

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18
Q

jouer sur

A

to play on

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19
Q

l’affichage (m)

A

posting, display

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20
Q

l’affiche (f)

A

poster

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21
Q

l’annonce (f)

A

ad

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22
Q

l’annonceur (m)

A

advertiser

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23
Q

l’approche (f)

A

approach

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24
Q

l’atout (m)

A

asset

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25
Q

la bannière

A

banner

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26
Q

le bon sens

A

common sense

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27
Q

la campagne

A

campaign

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28
Q

la cible

A

target

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29
Q

le client

A

customer

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30
Q

la clientèle

A

customers

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31
Q

le comportement

A

behaviour

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32
Q

le concept

A

concept

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33
Q

la concurrence

A

competition

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34
Q

le coupon

A

voucher

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35
Q

le dépliant

A

leaflet

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36
Q

l’échantillon (m)

A

sample

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37
Q

la réclame

A

advertisement

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38
Q

le revenu

A

income

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39
Q

le slogan

A

slogan

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40
Q

la société de consommation

A

consumer society

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41
Q

accrocheur

A

catchy

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42
Q

alléchant

A

tempting, attractive

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43
Q

attrayant

A

appealing

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44
Q

banal

A

trivial

45
Q

captivant

A

captivating

46
Q

célèbre

A

famous

47
Q

créatif

A

creative

48
Q

drôle

A

funny

49
Q

efficace

A

efficient

50
Q

énervant

A

irritating

51
Q

fascinant

A

fascinating

52
Q

génial

A

amazing

53
Q

gratuit

A

free

54
Q

inacceptable

A

unacceptable

55
Q

informatif

A

informative

56
Q

insidieux

A

insidious

57
Q

lancer

A

to launch

58
Q

manipuler

A

to manipulate

59
Q

mettre en valeur

A

to highlight

60
Q

persuader

A

to persuade

61
Q

profiter de

A

to take advantage of

62
Q

promouvoir

A

to promote

63
Q

provoquer

A

to provoke

64
Q

publier

A

to publish

65
Q

révéler

A

to reveal

66
Q

séduire

A

to appeal to

67
Q

soutenir

A

to support

68
Q

susciter l’intérêt

A

to arouse interest

69
Q

tenir compte de

A

to take into account

70
Q

tenter

A

to tempt, to try

71
Q

tourner un film

A

to shoot a film

72
Q

vanter

A

to praise

73
Q

vendre

A

to sell

74
Q

l’exagération (f)

A

exaggeration

75
Q

l’incitation (f)

A

encouragement

76
Q

le lavage de cerveau

A

brainwashing

77
Q

le logo

A

logo

78
Q

le marché

A

market

79
Q

la marque

A

brand

80
Q

le mensonge

A

lie

81
Q

le message

A

message

82
Q

l’offre spéciale (f)

A

special offer

83
Q

le panneau publicitaire

A

billboard

84
Q

le parrainage

A

sponsorship

85
Q

les petites annonces (fpl)

A

small ads

86
Q

le produit

A

product

87
Q

la pub

A

advertisement, advertising

88
Q

la publicité

A

advertisement, advertising

89
Q

la publicité télévisuelle

A

TV advertising

90
Q

le spot publicitaire

A

commercial

91
Q

la stratégie

A

strategy

92
Q

la vérité

A

truth

93
Q

la vente

A

sale

94
Q

manipulateur

A

manipulative

95
Q

marquant

A

striking

96
Q

matérialiste

A

materialistic

97
Q

mensonger

A

misleading

98
Q

original

A

original

99
Q

partial

A

prejudiced

100
Q

passionnant

A

exciting

101
Q

persuasif

A

persuasive

102
Q

perturbant

A

disturbing

103
Q

provocant

A

provoking

104
Q

raciste

A

racist

105
Q

scandaleux

A

scandalous

106
Q

sensuel

A

sensuous

107
Q

sexiste

A

sexist

108
Q

subliminal

A

subliminal

109
Q

violent

A

violent