Campaign Unit Flashcards
(39 cards)
4 Ms
Message
Money
Media
Make No Mistake
Campaign Steps
1: Candidacy Announced
2. Campaign
3. Primary Elections
4. National Party Convention
5. National Election
15th Ammendment
Can’t Discriminate based on race
19th Amendment
Women’s Suffrage
23rd Amendment
Gives D.C residents right to vote
24th Amendment
Banishes Poll Taxes
26th Amendment
Voting Age
Reason for no voting: What are election procedures
Not understanding what to do or where to go
Ballot Fatigue
Long ballot, tired of filling it out
Cannot-Voters
Too young, felons, disabilities, weather, illegal immigrants
What is lack of political efficacy
The lack of someone good to vote for
Apathy
People don’t care enough to vote
Straw Poll
Asking same questions to a large number of people and tallying based on total numbers
Scientific Opinion Poll
Using Data
Steps In Scientific Opinion Poll
Universe
Sample
Questions
Interviews
Analyze
Benchmark Polls
Used at beginning to help design strategy
Tracking Polls
Used to track changes and trends
Exit Polls
Polls at voting station to help predict winner
Push Polls
Negative campaigning masquerading
12th Amendment
Separate Presidential and Vice Presidential elections
20th Amendment
“Lame Duck” Presidential terms start on January 20th
Total Electoral votes
538
Total electoral votes to win
270
How number of electoral votes is determined
US Senators + US Representatives