Cars Marketplace GA4 Training for PFMs Flashcards
(15 cards)
What does ‘Deeplink’ mean?
VDP to VDP
What does ‘VDP Referral’ mean?
VDP to Homepage
What does ‘DPP Referral’ mean?
Dealer Profile to Homepage
What are ‘Cars Social’ ads?
Facebook inventory ad to VDP
What does ‘Display’ mean?
banner ad on Cars.com to dealer site
What does ‘VPM’ mean?
any VPM click thru to dealer site
What Cars campaigns will see higher engagement, and time on site because of the way the user interacts with the referring source?
Deeplinks, VDP Referral & DPP Referral
What Cars campaigns will see around 15-30s engagement time, lower conversion rate than other cars traffic because it’s a retargeting campaign?
Cars social & VPM campaigns
What Cars campaigns will see very low traffic/engagement in GA4?
The goal of these is not direct click throughs, it’s brand recognition and improving organic traffic to a dealers site.
IMV & IMD campaigns (FUEL & Display)
‘autotrader_listings’ and ‘cargurus_listings’ should be compared to what Cars campaigns?
Deeplinks and VDP Referrals
What campaigns should Cars Social be compared to?
Facebook and ‘edmunds_ad_solutions’
What campaigns should Cars VPM be compared to?
Other multi-channel campaigns like CarGurus RPM
What is the key difference in audience targeting between Cars.com traffic and other non-third party campaigns?
Cars.com’s traffic consists of in-market shoppers actively searching, while other campaigns purchase a modeled audience.
What are sources that user modeled audiences?
Lotlinx, iHeartMedia, Google CPC, and Facebook CPC
What report can be made to show the benefit of in-market shoppers vs modeled audiences?
Cohort Analysis
