Case studies

Question 1

Solyndra

Answer 1

Given $535 but went bust as couldn’t compete with competitors

Question 2

Lego

Answer 2

Research with 3500 employees led to the ‘friends’ set being introduced

Question 3

Delta airlines

Answer 3

Record breaking profit in 2023 = not passing cuts onto consumers

Question 4

Duolingo

Answer 4

Uses segmentation

Question 5

Toyota

Answer 5

JIT in the 1970s

Question 6

Apple

Answer 6

1.7 year average stay for employees

Question 7

Law in USA

Answer 7

Disabled not paid normal minimum wage - 40,000 affected

Question 8

Go compare

Answer 8

Staff get day off on their birthday

Question 9

Trade union

Answer 9

Major league baseball association

Question 10

Freeze on alcohol duties

Answer 10

Extended to 2025 which is helping 38,000 pubs

Question 11

Vanguard

Answer 11

Own $342 million in Apple shares

Question 12

BP

Answer 12

NO1 website according to Forbes

Question 13

Business forms

Answer 13

• Sole trader = RandF Miller
• PLC = BAE
• LTD - Sellafield

Question 14

Patagonia

Answer 14

87% products made from recycled materials and 1% profits to charity

Question 15

Cadbury

Answer 15

Affected by rising oil prices

Question 16

Nike

Answer 16

Sue stock X for selling fake shoes

Question 17

Shein and Temu

Answer 17

under investigation for selling deadly products

Question 18

Greggs

Answer 18

free rewards on their app