Case Studies: Business Transformation Using Cloud Technologies

Question 1

American Airlines - Better Customer Service

Answer 1

• Challenge: Needed to improve customer responsiveness and digital self-service tools.
  
  • Solution: Transitioned from monolithic code to a cloud-native microservices architecture on IBM Cloud.
  • Results: Faster app development and release, improved operational reliability and customer response times, cost savings by avoiding upgrade costs.

Question 2

UBank - Removing Barriers to Innovation

Answer 2

• Challenge: As a lean organization, UBank needed efficient operational models.
  
  • Solution: Adopted a Platform as a Service (PaaS) cloud development model, incorporating IBM Watson in a virtual assistant for online home loan applications.
  • Results: Quicker time to market, fostered innovation with cloud-based development resources, more efficient operations.

Question 3

Bitly - Demand for Enterprise Scale

Answer 3

• Challenge: Required agile, cost-effective IT infrastructure to support its transition from a startup to an enterprise.
  
  • Solution: Migrated to IBM Cloud for scalable hosting, low-latency delivery, and global presence.
  • Results: Migrated 25 billion data-infused links, managed a 1 billion user interaction dataset in Cloud Object Storage, transformed IT operations to scale for growth and cost control.

Question 4

ActivTrades - Accelerating Growth

Answer 4

• Challenge: Needed to cut latency and accelerate execution in its trading systems.
  
  • Solution: Migrated major trading systems to IBM Cloud for VMware solutions, with enhanced data storage, networking, and security.
  • Results: Achieved up to 3X performance boost, ensured high availability and security, and enabled faster deployment of new resources.