Celebrity Activism Flashcards
(39 cards)
In how many years has there been a quiet revolution in the approach of charities to relationships with celebrity supporters?
15
Since 2000 what have large charities been employing?
High profile personality liaisons
What have charities become recently?
More organised and systematically arranged
Who do NGOs set up ambassador programmes for?
Celebs
What do NGOs often subscribe to?
Celebrity contact databases
What is celeb support for a charity also known as?
Celeb advocacy
Does celeb advocacy have to mean public support? What can it also mean?
Involve behind schemes meeting politicians, actions,
What did times magazine declare 2005 as? And why?
The year of ‘charitainment’. Because make poverty history campaign getting so much publicity and so prominent in the news
In his analysis of 1991 to 2011 development campaigns what did Cox include a section for?
Impact of celebrity because every case study had celeb as a core element of their strategy
It is often presumed that the public love and respond ŵell to celeb activism but what do Henson and brockington suggest?
Celeb advocacy not as popular as suggested and as the public themselves think
What is the practice approach of nick couldry in 2012?
Need to understand what are people doing in relation to media and how peoples media related practices are related in turn to their wider agency
What does Colin couch argue about post democracy in 2004?
We can better understand public disconnection with celeb advocacy by using Lens of post democracy referring to a form of politics marked by public disengagement and elite dominance
Celebrity is often conceived as a means of public engagement but what do brockington and Henson find?
It alienates the public but works well with elites so still worth having
How do most academics feel about celeb advocacy?
Unimpressed for diff reasons
Who does cooper argue in 2008 are successful examples of celeb activism?
Bono, Jolie and geldof
What does Yrjölä argue about celeb humanitarianism in his 2009 work?
Tainted by injustices of the humanitarian movement
What Marxist statement does kapoor say about celeb activism in his 2012 work?
Suggests celebs are sadists delighting in own good fortune in an unequal world order. For him only Marxist revolution can solve problems of inequality and economic injustice. Without that it is best to do nothing
What does goodman argue in 2010 about fair trade products?
Celeb support for fair trade risks missing fundamental point of the movement that it is the processes leading to the products, not the face endorsing them that matters.
What did Chouliaraka find in her 2012 work about Hepburn and Jolie?
Hepburns work for UNICEF and Jolie for UNHCR, found Hepburn performances highlighted needs of poor in poor countries. Jollies drew attention to her personal response to what she saw meaning we empathise with her, not the cause.
What was the best and worst things about make poverty history?
Best - great deal of media attention through celeb involvement
Bad - little LT change in attitudes towards development
What is the fundamental issue with celeb activism as argued by couldry and markham?
We engage with media and celeb affairs precisely because not about politics, escapism. So celebrity a poor vehicle for change
What can explain the no make up selfie if not for celebs?
Whilst it helped it reach a lot more people people didn’t do it unless nominated so more of a friendship thing and an affluence post material society thing
What are the two key stats of brockington and Henson survey?
75% of people claimed not to respond in any way to celeb activism
More than 70% claimed to encounter celeb news incidentally whilst looking at something else
Focus groups of b and h referred to the same set of events which were…
Comic relief, sports relief, children in need
