Ch 1 & 4 Flashcards
(78 cards)
Any organization or activity that provides both goods and services to earn profit
Business
Money a business earns in sales(revenue) minus expenses
Profit
When a business brings in less money (expenses are greater than revenue)
Loss
People who risk their time, money and other resources to start and manage a business
Entrepreneurs
The quality and quantity of goods and services available to a population
Standard of Living
The overall sense of well-being expended by either an individual or a group
Quality of Life
What do businesses do that increases the standard of living?
They generate taxes
Era that aims to build long term relationships.
- Better to keep good old customers than always have new customers
- They gather detailed info about customers
The Relationship Era
Era 2nd half of the 1800s
- business empires grew and made lots of money
- They increased the standard of living
- Dominate markets, force out competition, manipulate prices, exploit workers, hurt environment.
- Gov stepped in late 1800s and created laws to regulate and protect consumers
Entrepreneurship Era
Era after WWII
- power was in the consumer
- distinctions = brands
- Marketing concept - consumer focus creates successful companies in every department and level
Marketing Era
Era early 1900s
- refine production process and increase efficiencies
- jobs become more specialized
- increase productivity and lower cost
- 1913 Henry Ford Assembly line
- customer became an after thought (hard sell)
The Production Era
Era mid 1700s - mid 1800s
- mass production
- huge factories
- increase production
- lower individual ownership
- no skilled artisans
Industrial Revolution
Business like establishments that employ people and produce goods and services with goal of contributing to the community rather than financial gain.
Nonprofit
Why nonprofit is like a business?
- Employs workers
- Revenue
- Produces goods and services
- Employees have salaries
How nonprofit differs from a business?
Revenue goes back into the business. Goal is to contribute back to the business.
What are the 4 factors of production?
- Natural Resources
- Capital
- Human Resources
- Entrepreneurship
Natural Resources
- land, water, wind, and minerals
- Not be created
- NOT Agriculture products
- demand based on supply
Capital
- machines, tools, technology and info
- synthetic goods
- NOT $$
Human Resources
- education and motivation = important
Entrepreneurship
- creates opportunities
- economic freedom - freedom to choose (whom to hire what to produce)
- protection from corruption
The setting in which a business operates
Business Environment
What are the 5 key components of the Business environment?
Economic environment
Competitive environment
Technological Environment
Global Environment
Economic Environment
The state of the economy influences businesses
- tax deals attract new firms (state govs)
- small business administration
- Federal Trade Commission
- legislation with enforceable contracts (comply or face legal consequences)
- Corruption hinders the economic environment
Competitive Environment
Customer Satisfaction increases profit
- less expensive to get old customers to buy more and spread the word
- quality is important
- value = gap between benefits and price
- creates speed to market and work force advantage