CH 1 - Strategy Flashcards
(121 cards)
What question does strategy answer?
What do we do better than anyone else, where are we going as a company and what do we need to do to get there? (pg 28)
Intended Strategy
Formulated at the beginning of the year (pg 29)
Emergent Strategy
Formulated in response to an unexpected event (pg 29)
Realized Strategy
Implemented, which could be the intended strategy or an emergent strategy (pg 29)
Corporate Strategy
Focused on overall strategy for the company including mission, values, and plan to achieve. Focus on the long term.
Corporate Strategy typically focus on three options..
Growth, Restructuring and Stability (maintenance) (pg 29)
Growth Strategy
Focus is to be come more competitive. Impacts HR as creates job opportunities for exiting and future employees.
Types of Growth Strategy
1) Organic or incremental growth: expanding the product or service offerings and/or changing the distribution channels 2) Global or international growth: seeking new markets through international expansion 3) Mergers and acquisitions
Restructuring Strategies
1) Turnaround: refocusing efforts on existing products/services or by . launching a new product or service. Could choose to downsize, stop selling unsuccessful products aka “retrenchment” strategy
2) Divestiture: selling a division or part of the organization that creates a certain product or service to another org. Brings much-needed capital to focus on profitable parts of the business
3) Liquidation: selling assets at bargain prices, closing businesses and laying off employees aka stop further losses quickly. Some capital gained, but unlike divestiture, liquidation does not add significant value
4) Bankruptcy: closing business and selling assets to pay off creditors. Bankruptcy and Insolvency Act and the Company’s Creditors Arrangement Act both provide a proposal regime to allow the debtor to reorganize and reach compromises with its creditors.
Maintenance or Stability Strategies
Some orgs may choose stability, particularly during difficult economic conditions. Small organizations and gov’t departments may choose to maintain current service levels. Less impact on HR than growth or restructuring strategies.
Competitive Positing Strategies
Competitive position describes how an org may differentiate itself from it’s competitors. “How should we compete?”
Michael Porter’s generic Strategies combines with Gamble, Peteraf and Thompson
Low-cost provider strategy: pricing product or service lower than competitors while appealing to a broad range of customers
Broad Differentiation strategy: differentiating in ways tha will appeal to a borad range of customers
Best-cost provider strategy: giving customers more value by emphasizing low-cost product with upscale differentiation
Focused or market niche based on lower cost: offering low-cost service or product to a select group of customers
Focused or market niche based on differentiation: Offering product or service customized to the tastes and requirements of a very narrow market segment, such as luxury goods or services
Porters model, competitive position is defined by product (cost, quality, variety etc) and market scope (size, geo, demo, income )
Vision statement answers the question
Where are we going? Clear and compelling picture of a desired future and serves to unite an organization’s effort. Long-term direction of the organization.
Mission Statement answers the question
Why do we exist. Describes the purpose of the org and the value it creates for customers.
Steps in the strategic planning process
1) Establish the mission, values and vision
2) Develop objectives
3) Analyze the external environment
4) Identify the competitive advantage
5) Determine the competitive position
6) Implement the strategy
7) Evaluate the performance
Values
Describe behaviors that enable the org to accomplish its mission. The values describe the basic beliefs that govern individual and group behaviour
Analyzing the external environment
Assessment of political, economic, societal, technological and demographic trends. The political, economic, social, technological and demoraphic (PESTD) analysis framework
Why is PESTD analysis useful
1) Enables the org to identify opportunities and be warned of significant threats
2) Reveals significant changes within the organization’s environment and allows the org to develop strategies to deal with those opportunities/threats rather then react
3) Helps avoid putting resources into projects that may . no longer achieve their benefits
4) Helps break the unconscious assumptions in the org as it moves into new markets, develops new products/services.
PESTD - What does the “P” stand for?
Political factors - changes to government laws and regulations that impact the economy. Tax law, regulations and policy; labour legislation etc.
Is there an election soon? How could a change in government result in a change in policy?
PESTD - What does the “E” stand for?
Economic factors - that can affect the availability and cost of capital through interest rates, exchange rates, and inflation rates.
PESTD - What does the “S” stand for?
Social Factors.. include changes in the issues that society pays attention to. Ex, w/ regard to work/life balance for flexible work arrangements. No social tolerance for goods produced in with child labour is used.
PESTD - What does the “T” stand for?
Technology Factors - the rate and type of advances in technology. Increase a competitors advantage, decrease the need for labour, decrease the need for levels of mgmt, require the org to outsource actives or restructure.
PESTD - What does the “D” stand for?
Demographic factors - balance of gender, age ethnicity, spoken languages, disabilities, mobility, religious belief, culture and tradition, living standards, and income level.
Generation X
Aprox 1965-1978… Want to building a portable career