Ch. 12 - Qualitative Methods

Question 1

qualitative research: characteristics

Answer 1

exploratory, open-ended, probing questions, detail, interviews, etc.
examples: participant observation, in-depth interviews, focus groups.
HOLISTIC, THEMATIC, EXPLORATORY

Question 2

triangulation

Answer 2

validates findings using multiple methodological approaches

Question 3

iterative process

Answer 3

repetitive data collection and analysis until the phenomenon is understood

Question 4

data saturation

Answer 4

occurs when the researcher thinks they have successfully encountered all possible themes

Question 5

stratifying your sample

Answer 5

divides participants into groups based on characteristics like race, socioeconomic class, gender and more

Question 6

probes

Answer 6

questions the interviewer can ask to get more detailed answer to a question

Question 7

analysis - transcription

Answer 7

audio recording and word-for-word transcription are best when possible!!
taking your notes right after the interview is over is ideal

Question 8

deductive vs inductive codes

Answer 8

deductive: originate from the research questions themselves.
inductive: examines responses to direct questions as well as emerging concepts and response categories.

Question 9

inter-rater reliability

Answer 9

agreement between raters is important for validity in qualitative study!!!
have multiple coders per data point
cohen’s kappa: percent of agreement across coders - 80% and above is considered acceptable.