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Marketing
> Ch 15/16: IMC, Advertising, and PR > Flashcards
Ch 15/16: IMC, Advertising, and PR Flashcards
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Marketing
(7 decks)
Ch 6: Consumer Buying Behavior
Ch 10 Products and Branding
Ch 11: Developing and Managing New Products
Ch 11: Managing Services as Products
Ch 3: Social Responsibility and Ethics
Ch 14: Non-store Retailing
Ch 15/16: IMC, Advertising, and PR
