Ch 3 The Challenger Pt 2 Flashcards

Exporting the model to the core

1
Q

The challenger is defined by the ability to….

A

Teach, tailor and take control.

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2
Q

Principle 1

A

Challengers are made, not born.

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3
Q

Principle 2

A

Its the combination if skills that matters.

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4
Q

if you teach without tailoring, you are…..

A

Irrelevant

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5
Q

If you tailor but don’t teach, you risk….

A

Sounding like every other supplier

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6
Q

If you take control but offer no value, you risk becoming…..

A

Saimply annoying

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