CH. 4/5/6 Flashcards
(56 cards)
Attitude
our relatively enduring evaluation of something (ABC)- Affect, Behavior, Cognition
Attitude strength
the importance of an attitude assed by how quickly it comes to mind (gets stronger with direct interaction with attitude)
Theory of planned behavior
outlines important variables that affected the attitude-behavior relationship (stronger attitude leads to more predictable behavior)
Self-monitoring
individual differences in the tendency to attend to social cues and to adjust ones behavior to ones social environemnt
High self monitoring
attempt to blend in to the social situation to be liked (conformity)
low self monitoring
less likely to change behavior to “social standard”
self perception
occurs when we use our own behavior as a guide to help determine our own thoughts and feelings
insufficient justification
when social situation causes our behavior but we dont realize
overjustification
tendency to blame social situation for behavior when its truly yourself
effective communicators
good persuaders
sleeper effect
attitude change that occurs over time when we remember the content but not the source
spontaneous message processing
we focus on whatever is more obvious or enjoyable, without much attempt to itself (peripheral route)
thoughtful message processing
how the message relate to our beliefs or goals and involves careful consideration of whether the persuasion attempt is valid or invalid (central route)
inoculation
involves building up defenses against persuasion by mildly attacking the attitude position
psychological reactance
strong emotional response that we experience when we feel our freedom of choice being taken away
post decisional dissonance
feeling of regret that may occur after we make an important decision (buyers remorse)
the low ball
advertises something at a low price, they make commitment, then price increases
the bait and switch
someone advertises product at low price, you try to buy, sold out, more likely to buy at higher price
attribution
the process of assigning causes to behavior
person perception
the process of learning about other people
central traits
characteristics that have a very strong influence on our impressions of them
halo effect
the influence of a global positive evaluation of a person on perceptions of their specific traits (one trait makes overall judgement)
casual attribution
process of trying to determine the causes of someones behavior
personal disposition attribution
(internal) when we decide the behavior was caused primarily by the person