Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing 101 > Ch 4 > Flashcards

Ch 4 Flashcards

1
Q

Global Marketing

A

Marketing that targets markets throughout the world

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Global Vision

A

A recognition of and reaction to international marketing opportunities using effective global marketing strategies and being aware of threats from foreign competitors in all markets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Gross Domestic Product (GDP)

A

The total market value of all goods and services produced in a country for a given period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Outsourcing

A

The practice of using an outside supplier, generally where the production costs are lower, to complete the work

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Inshoring

A

Returning jobs to Canada

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Multinational Corporations

A

Using more capital than labour in the production process

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Global Marketing Standardization

A

Production of uniform products that can be sold the same way all over the world

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Gross National Income (GNI) per capita

A

One measure of the ability of a country’s citizens to buy various good and services

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Mercosur

A

The largest Latin American trade agreement, made up of Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Uruguay Round

A

An agreement created by the World Trade Organization to dramatically lower trade barriers worldwide

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

World Trade Organization (WTO)

A

A trade organization that replaced the old General Agreement on Tariffs and Trade (GATT)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

General Agreement on Tariffs and Trade (GATT)

A

A trade agreement that contained loopholes that enable counties to avoid trade-barrier reduction agreements

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

North America Free Trade Agreement (NAFTA)

A

An agreement among Canada, the United States, and Mexico that created the world’s largest free trade zone at the time

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Canadian-European Union Comprehensive Economic and Trade Agreement (CETA)

A

A progressive free trade agreement, which covers almost all sectors, and aspects of Canada-EU trade in order to eliminate or reduce barriers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

European Union (EU)

A

A free trade zone encompassing 28 European counties

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

World Bank

A

An international bank that offers low-interest loans, advice, and information to developing nations

17
Q

International Monetary Fund (IMF)

A

An international organization that acts as a lender of last resort, providing loans to troubled nations, and also works to promote trade throughout financial cooperation

18
Q

Group of Twenty (G20)

A

A forum for international economic development that promotes discussion between industrial and emerging-market countries on key issues related to global economic stability

19
Q

High-net-worth individuals (HNWI)

A

Individuals who have $1 million in liquid financial assets

20
Q

Exporting

A

Selling domestically produced products to buyers in another country

21
Q

Buyer For Export

A

An intermediary in the global market that assumes all ownership risks and sells globally for its own account

22
Q

Export Broker

A

An intermediary who plays the traditional broker’s role by bringing buyer and seller together

23
Q

Export Agents

A

Intermediaries who act like manufacturers’ agents for exporters; the export agents live in a foreign market

24
Q

Licensing

A

The legal process whereby a licensor agrees to let another firm use its manufacturing process, trademarks, patents, trade secrets, or other proprietary knowledge

25
Q

Contract Manufacturing

A

Private-label manufacturing by a foreign company

26
Q

Joint Ventures

A

A domestic firm’s purchase of a part of foreign company or domestic firm joining with a foreign company to create a new entity

27
Q

Direct Foreign Investment

A

Active ownership of a foreign company or of overseas manufacturing or marketing facilities

28
Q

Floating Exchange Rates

A

Prices of different currencies move up and down based on the demand for and the supply of each currency

29
Q

Dumping

A

The sale of an exported product at a price lower than that charged from the same or a like product in the home market of the exporter

30
Q

Countertrade

A

A form of trade in which all or part of the payment for goods or services is in the form of other goods and services

Marketing 101 (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions