ch 6 Flashcards
(120 cards)
T\F: Long-term objectives represent the results expected from pursuing certain strategies
T
T\F: Objectives provide direction and allow for organizational synergy
T
T\F: Strategic objectives include those associated with growth in revenues, growth in earnings,
higher dividends, larger profit margins, and improved cash flow
F
T\F: Strategic objectives include larger market share, quicker on-time delivery than rivals, shorter
design-to-market times than rivals, lower costs than rivals, and wider geographic coverage than
rivals.
T
T\F: “If it ain’t broke, don’t fix it” refers to managing by crisis
F
T\F: The overall aim of the Balanced Scorecard is to balance financial objectives with strategic
objectives.
F
T\F: Since a combination strategy bears no risk, many organizations pursue a combination of two
or more strategies simultaneously.
F
T\F: Horizontal integration is seeking ownership or increased control over competitors
T
T\F: Divestiture is selling all of a company’s assets, in parts, for their tangible worth.
F
T\F: A chief executive officer is located in the divisional level of a large firm.
F
T\F: Gaining ownership or increased control over distributors or retailers is called forward
integration strategy.
T
T\F: Franchising is an effective means of implementing forward integration
T
T\F: A growing trend is for franchisers to buy out their part of the business from their franchisees.
F
T\F: McDonalds currently owns more than 50 percent of its restaurants.
F
T\F: Forward integration strategy is especially effective when the availability of quality
distributors is so limited as to offer a competitive advantage to those firms that integrate forward.
T
T\F:A strategy of seeking ownership or increased control of a firm’s suppliers is backward
integration.
T
T\F: If a firm’s present suppliers are expensive and unreliable in meeting the firm’s needs for
parts, components, and/or raw materials, the firm should pursue a horizontal integration strategy.
F
T\F: Horizontal integration is an appropriate strategy when the competitors of an organization are
doing poorly
F
T\F: Market penetration, market development, and product development are intensive strategies
T
T\F: When the correlation between dollar sales and dollar marketing expenditures has historically
been low, market penetration is an appropriate strategy
F
T\F: Market development includes introducing present products into new geographic areas.
T
T\F: An appropriate strategy when an organization has excess production capacity is market
development
T
T\F: PepsiCo is the largest food-and-beverage firm in Russia.
T
T\F: Product development is a strategy that seeks increased sales by improving or modifying
present products or services
T