CH 6 Flashcards
(40 cards)
What is the importance of a corporate level strategy?
Must maintain focus on creating value
How should diversification create value?
1) Joint Ventures
2) Internal Development
3) Strategic Alliances
4) Mergers and Acquisitions
J.I.S.M
What justifies diversification tactics?
The creation of value for shareholders
What determines value for shareholders?
Synergy between two or more businesses.
1 + 1 should be greater than 2
True or False: Benefits derived from diversification are NOT mutually exculsive
True
Related diversification is also called?
Horizontal Relationships
Unrelated diversification is also called?
Hierarchical Relationships
How are benefits derived from related businesses?
- Sharing core competencies
- Sharing tangible resources (production plants)
How are benefits derived from unrelated businesses?
- Corporate Offices (IT and HR)
- Leveraging these activities into the value chain
What are the benefits of economies of scope?
- Leverage core competencies
- Share related activities
- Enjoy greater revenues
How do related businesses gain market power?
- Pooled negotiating power
- Vertical integration
What is economies of scope?
Cost savings from leveraging core competencies or sharing related activities among businesses in a corporation
What is another way a firm can gain revenue?
If both businesses together produce greater revenues than if they were separate (synergy)
What is market power?
A firm’s ability to profit through restricting or controlling supply to a market or coordinating with other firms to reduce investment
Q. Sharing core competencies is one of the primary potential advantages of diversification. In order for diversification to be most successful, it is important that:
The similarly required sharing for core competencies must be in the value chain, not in the product
How do core competencies create value and synergy?
1) Create superior customer value
2) Value chain elements in separate businesses require the same skills
3) Difficult for competitors to imitate
What is included in collective learning?
1) Coordinate diverse production skills
2) Integrate multiple streams of technologies
3) Market diverse products and services
True or false: It is essential that products between businesses or similar, not skills.
False. Similar skills are important, not products
What are sharing activities?
Activities of two or more businesses’ value chains done by one business
What are some tangible value-creating activities?
1) Manufacturing
2) Distribution
3) Sales Forces
How does sharing tangible value creating activities provide payoffs?
1) Cost savings
2) Revenue enhancements
How can market power raise value and synergy?
1) Pooled negotiating power
2) Vertical integration
True or False: Managers must be careful when it comes to negotiating power. Buyers/sellers may retaliate.
True
Q. Shaw industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own plastic fiber. This is an example of:
Vertical integration