Ch 6&7 Learning And Memory Flashcards
(7 cards)
1
Q
Who discovered classical conditioning?
A
Ivan Pvalov
2
Q
What is operant conditioning?
A
Learning through consequences (Skinner)
3
Q
Define positive reinforcement.
A
Adding something to increase a behavior
4
Q
What is the difference between a short-term and working memory?
A
STM: temporary storage
WM: actively manipulated info
5
Q
What is encoding?
A
The process of converting information into memory
6
Q
What brain structure is crucial for forming new memories?
A
Hippocampus
7
Q
What causes memory decay?
A
Fading of unused memories over time
