Ch. 6: Getting Clients Flashcards
According to the document, what is described as the “best marketing tool” for a private investigator?
a) Phone book listings
b) Internet advertisements
c) Word-of-mouth referrals
d) Joining many social networking groups
c) Word-of-mouth referrals
What does “going above and beyond” mean in the context of client service, as defined in the document?
a) Charging extra fees for additional tasks
b) Doing what is expected and more
c) Promising more than you can deliver
d) Avoiding difficult cases
b) Doing what is expected and more
What is suggested as a good way to increase name recognition by word-of-mouth?
a) Limiting client interactions
b) Public exposure, such as media interviews and presentations
c) Ignoring client complaints
d) Keeping a low profile
b) Public exposure, such as media interviews and presentations
What is cautioned against when creating business cards?
a) Using expensive paper
b) Designing them yourself
c) Printing them out on your home computer
d) Having too much information on them
c) Printing them out on your home computer
what phrase should you use to describe yourself to everyone you meet?
a) Just your name
b) Your name and current job
c) Your name and “THE INVESTIGATOR”
d) Your name and past accomplishments
c) Your name and “THE INVESTIGATOR”
What is mentioned as a benefit of joining a trade association such as PICA or CALI?
a) Guaranteed clients
b) Social approval and perceived accountability
c) Free advertising opportunities
d) Exemption from state licensing requirements
b) Social approval and perceived accountability
What is cautioned about when joining online social networking groups for investigators?
a) The groups are often too expensive
b) Some groups may be managed by people with questionable backgrounds or revoked licenses
c) The groups are never helpful for getting clients
d) You have to be a computer expert to participate
b) Some groups may be managed by people with questionable backgrounds or revoked licenses
Why is visiting local attorney’s offices recommended for marketing?
a) To give legal advice
b) Because secretaries and paralegals often hire investigators
c) To debate legal theories
d) To pressure attorneys for work
b) Because secretaries and paralegals often hire investigators
What is suggested about advertising on Craigslist.com?
a) It’s the best way to get high-paying clients
b) It’s completely ineffective
c) Exercise caution due to potential strange phone calls and usage by stalkers
d) You must pay a high fee to advertise there
c) Exercise caution due to potential strange phone calls and usage by stalkers
What is mentioned as a potential problem with accepting many subcontract assignments for workers’ compensation surveillance?
a) You will become too specialized
b) You might never get paid
c) Payment may be delayed, often longer than 30 days
d) The work is always too dangerous
c) Payment may be delayed, often longer than 30 days
