Ch 7 Attitudes and attitude change Flashcards
(33 cards)
attitude
a mental representation that summarizes an individual’s evaluation of a particular person, group, thing, action, or idea. body of knowledge
attitude change
the process by which attitudes form and change by the association of positive and negative information with the attitude object
persuasion
the processe of forming, strengthening , or changing attitudes by communication.
explicit attitude
the attitude that people openly and deliberately expess about an attitude object in self-report or by behavior
implicit attitude
automatic and uncontrollable positive or negative evaluation of an attitude object
knowledge function
the way an attitude contributes to mastery by organizing, summarizing and simplifying experience with an attitude object ( master environment)
Instrumental function
the way an attitude contributes to mastery by guiding our approach to positive objects and our avoidance of negative objects (master environment)
social identity function
the way an attitude contributes to connectedness by expressing important self and group indentities and functions (connectedness)
impression management function
the way an attitude contributes to connectedness by smoothing interactions and relationships.
Soort informatie van attitudes
- Cognitive information (facts and beliefs). 2. affective information 3. behavioral information about past, present, future interactions with the attitude object.
Strong attitude
a confidently-held extremely positive or negative evaluation that is persistent and resistant and that influences information processing and behavior.
ambivalent attitude
an attitude based on conflicting negative and positive information.
persuasion heuristic
association of a cue that is positively or negatively evaluated with the attitude object, allowing the attitude object to be evaluated quickly and without thought, peripheral route to persuasion.
evaluative conditioning
the process by which positive or negative attitudes are formed or changed by association with other positively or negatively valued objects. (pen met mooie muziek)
central route to persuasion, systematic processing
petty and caciopo; systematic processing means thinking carefully about the central merits of the attitude object. als er motivatie en cognitieve capaciteit voor is.
stappen in systematic processing
- attending to information. 2. comprehending information 3. reacting to information 4. accepting or rejecting the advocated position -> persistent and resistant attitudes.
elaboration
(reacting to information) the generation of favorable or infavorable reactions to the content of a persuasive appeal. Kan affectief en cognitief zijn
metacognition
thoughts about thoughts or about thought processes. Thinking about thinking
boomerang effect
when communicators attempt to influence us with really bad arguments, we may even respond by moving in a direction opposite to the obe intended. People persuade themselves.
elaboration likelihood model (ELM)
a model of persuasion that claims that attitude change occurs through either a peripheral route or a central route that involves elaboration, and that the extend of elaboration depends on motivation and capacity. Petty and Cacioppo)
Motivatie van invloed op systematische verwerking
- Mastery motivation; importance of being accurate. 2. Connectedness motivation; importance of relation with others. 3. Me and mine motivation: the importance of zelf-relevance.
Need for cognition high
(mastery) some people prefer puzzling over difficult problems, resolving inconsistencies and searching for the right answers, regardless of the situation.
High or low self-monitoring
(connectedness) high meer positief bij beeld, low meer positief bij overtuiging op waarden.
me and mine motivation
tell me and I’ll forget, involve me and i’ll understand.
self-relevance (relevance of personal goals)
