Ch. 7 Guerilla Strategies Flashcards
BUS304 (24 cards)
What is guerrilla marketing?
An unconventional and creative marketing strategy that relies on low-cost methods to promote a product, service, or brand.
What is the main aim of guerrilla marketing?
To generate maximum exposure and impact with minimal financial investment.
Why is guerrilla marketing particularly effective for small businesses?
It allows them to compete with larger competitors by leveraging creativity and innovation.
What is viral marketing?
A strategy that relies on individuals to spread a marketing message rapidly and widely, often through word-of-mouth and online sharing.
What is the goal of viral marketing?
For the content to be shared exponentially, reaching a large audience quickly.
Fill in the blank: Viral marketing often leverages ______, email, and other online platforms.
social media
What are some examples of viral marketing?
- Social media challenges
- Trends accompanied by specific hashtags
What is presume marketing?
A strategy that develops creative campaigns to generate buzz and drive brand awareness.
What are the key principles of presume marketing?
- Surprise and Delight
- Emotional Connection
- Shareability
What is experiential marketing?
A strategy that focuses on creating memorable and immersive experiences for consumers.
What is the goal of experiential marketing?
To engage consumers actively, allowing them to experience a brand or product in a meaningful way.
What is wild posting?
A campaign that involves strategically placing posters in high-traffic areas to attract attention.
What are the key characteristics of wild posting?
- Unconventional placement
- High impact
- Cost-effective
What is ambush marketing?
A strategy where a brand associates itself with a major event without paying for official sponsorship rights.
What is the aim of ambush marketing?
To capitalize on the exposure and popularity of an event to the detriment of actual sponsors.
Fill in the blank: Ambush marketing can lead to ______ if it infringes on intellectual property rights.
legal disputes
What is guerrilla marketing?
Guerilla marketing refers to a unconventional and creative marketing strategy that relies on low-cost, unconventional methods to promote a product, service, or brand. The aim of guerrilla marketing is to generate maximum exposure and impact with minimal financial investment. It often involves using unconventional, unexpected, and attention-grabbing techniques to reach a target audience.
The key is to surprise and engage the audience in a memorable way that generates buzz and word-of-mouth promotion. Guerilla marketing is particularly effective for small businesses and startups with limited budgets, as it allows them to compete with larger competitors by leveraging creativity and innovation.
VIRAL MARKETING?
Viral marketing is a strategy that relies on individuals to spread a marketing message rapidly and widely, often through word-of-mouth and online sharing. The goal is for the content to be shared exponentially, reaching a large audience quickly. Viral marketing often leverages social media, email, and other online platforms to facilitate the rapid spread of content.
Creating content, such as videos or online challenges, designed to quickly spread across the internet through social sharing.
Examples of Viral Marketing:
Trends: Social media challenges or trends that encourage users to participate and share their experiences, often accompanied by specific hashtags.
PRESUME MARKETING
you can develop creative campaigns that generate buzz and drive brand awareness.
Key Principles of Presume Marketing
Surprise and Delight: Create unexpected moments that captivate your audience.
Emotional Connection: Foster a strong emotional bond with your customers.
shareability: Encourage social media sharing and user-generated content.
Red Bull:
Skydiving stunts: Red Bull has become synonymous with extreme sports through daring stunts and events.
Energy drink association: By sponsoring high-adrenaline activities, Red Bull positions itself as an energy drink for those seeking an adrenaline rush.
EXPERIENTIAL MARKETING?
Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating memorable and immersive experiences for consumers to build a stronger connection between the brand and its audience.
The goal is to engage consumers actively, allowing them to experience a brand or product in a meaningful way. Experiential marketing goes beyond traditional advertising by emphasizing direct engagement and participation
Distributing samples of a product in unexpected locations or at unconventional times to reach target customers directly and generate word-of-mouth buzz.
WILD POST ADVERTISING
ابو عوف Wild posting campaigns typically involve strategically placing posters in areas where they are likely to be seen by a large number of people, such as busy street corners, construction sites, or public transportation stops. The posters are often eye-catching and designed to quickly grab the attention of passersby.
Key Characteristics of Wild Posting
Unconventional: Posters are placed on unexpected surfaces like walls, fences, and construction sites.
High Impact: The surprise element can create a strong impression on passersby.
Cost-Effective: Compared to traditional outdoor advertising, wild posting can be significantly cheaper.
What are the Key Characteristics of Wild Posting?
Unconventional: Posters are placed on unexpected surfaces like walls, fences, and construction sites.
High Impact: The surprise element can create a strong impression on passersby.
Cost-Effective: Compared to traditional outdoor advertising, wild posting can be significantly cheaper.
🎯 What is Ambush Marketing?
🎯 What is Ambush Marketing?
Ambush marketing is when a company tries to get attention from a big event (like the Olympics or World Cup) without officially sponsoring it.
They don’t pay to be a sponsor, but they still find a way to make people think they’re connected to the event — and benefit from all the hype and media coverage.
🧠 Why do brands use it?
Official sponsorship is expensive — millions of dollars.
Ambush marketing is a cheaper way to get visibility during high-profile events.
It helps steal attention from competitors who actually paid to sponsor the event.
⚡️ How It Works:
Imagine this:
Nike launches a huge ad campaign showing athletes and the city hosting the Olympics — but they’re not an official sponsor.
Meanwhile, Adidas paid millions to be the actual sponsor.
People start associating Nike with the Olympics anyway.
Nike ambushed Adidas’s sponsorship.
⚠️ Note:
Ambush marketing can be controversial. Event organizers often try to block or ban it because it undermines their paid sponsors.
What goes under goureilla marketing?
VIRAL MARKETING, PRESUME MARKETING, EXPERIENTIAL MARKETING, WILD POST ADVERTISING, AMBUSH MARKETING
