ch 7 smartbook

Question 1

vocab

_ _ does not have values associated with it, and cannot be processed and analyzed using conventional statistical tools and methods.

Answer 1

unstructured data

Question 2

vocab

ChoiceVerifiable responses or information representing the physical and/or demographic or socioeconomic characteristics of individuals, objects, or organizations

Answer 2

state of being information

Question 3

vocab

ChoiceResponses or information representing a person’s cognitive thinking, mental attributes, or emotional feelings about an object that are not directly observable or available through external sources

Answer 3

state of mind information

Question 4

vocab

ChoiceResponses or information that represents an individual’s, object’s, or organization’s observable current actions/reactions or recorded past actions/reactions

Answer 4

state of behavior information

Question 5

vocab

ChoiceResponses or information that represent an individual’s or organization’s expressed likelihood of undertaking specified future behavioral actions/reactions

Answer 5

state of intention information

Question 6

To measure consumer responses, CellMan Inc., a mobile phone company, asks its users to rate its products’ features on a scale of 1 to 5, where 1 is “Strongly disliked this feature” and 5 is “Absolutely loved this feature.” CellMan Inc. is using Blank______ to measure consumer responses.

Answer 6

interval scales

Question 7

A unique bipolar ordinal scale format that captures a person’s attitudes or feelings about a given object is called a _____.

Answer 7

semantic differential scale

Question 8

A special type of rating scale designed to capture the likelihood that people will demonstrate some type of predictable behavior intent toward purchasing an object or service in a future time frame is called a ______.

Answer 8

behavioral intention scale

Question 9

identify a true statement abour rank order scales

Answer 9

they can ONLY produce ordinal scale

Question 10

vocab

locate the center of a distribution of responses and are basic summary statistics

Answer 10

measures of central tendency

Question 11

vocab

it is the most approriate measure for nominal scales

Answer 11

frequency distribution

Question 12

vocab

It is the most appropriate measure for ordinal scales.

Answer 12

range

Question 13

vocab

It is the most appropriate measure for interval and ratio scales.

Answer 13

estimated standard deviation

Question 14

vocab

It involves a systematic but subjective evaluation of a scale’s validity.

Answer 14

face validity

Question 15

vocab

It requires more rigorous statistical assessment than the other measure of scale validity.

Answer 15

content validity

Question 16

what is at the core of contruct development

Answer 16

they need to determine what is to be measured exactly

Question 17

vocab

It is a scale format that requires a judgment without reference to another object, person, or concept.

Answer 17

noncomparative rating scale

Question 18

vocab

It is a scale format that requires a judgment contrasting one object, person, or concept against another on the scale.

Answer 18

comparative rating scale

Question 19

A scale measure that uses a scale point format that presents the respondent with some type of illustrative continuum as the set of possible raw responses to a given question is called a Blank______.

Answer 19

Graphic rating scale

Question 19

vocab state of blank info

Researchers can use external sources to verify the data.

Answer 19

state of being information

Question 20

vocab state of blank info

Researchers have various methods available for capturing this type of information.

Answer 20

state of behavior information

Question 21

vocab state of blank info

The accuracy and quality of this type of information are limited to the degree of honesty of the individual providing the responses to the questions.

Answer 21

state of mind information

Question 22

It is the arithmetic average of all the information responses.

Answer 22

mean

Question 23

It is the sample statistic that splits the information so that half the data are above the statistic value and half are below.

Answer 23

median

Question 24

It is the most frequently occurring value given among all of the responses.

Answer 24

mode

Question 25

# t/f: graphic rating scales are among the msot graphic rating scales are among the most widely used comparative scales

Answer 25

false

Question 26

# state of vocab ChoiceVerifiable responses or information representing the physical and/or demographic or socioeconomic characteristics of individuals, objects, or organizations

Answer 26

state of being information

Question 27

# state of vocab Responses or information representing a person's cognitive thinking, mental attributes, or emotional feelings about an object that are not directly observable or available through external sources

Answer 27

state of mind information

Question 28

# state of voacb Responses or information that represents an individual's, object's, or organization's observable current actions/reactions or recorded past actions/reactions

Answer 28

state of behavior

Question 29

# state of inform ChoiceResponses or information that represent an individual's or organization's expressed likelihood of undertaking specified future behavioral actions/reactions

Answer 29

state of intention information

Question 30

A scale that demonstrates absolute differences between each scale point, but does not allow researchers to make absolute comparisons between responses, is called a(n) Blank______.

Answer 30

interval scale

Question 31

Lang, a researcher, asks his subjects, "To what extent do you agree that there are never insufficient funds to complete a project?" In this scenario, Lang is using a Blank______.

Answer 31

double negative question

Question 32

# vocab The process of developing methods to systematically characterize or quantify information about constructs, concepts, or objects is called

Answer 32

measurement

Question 32

# t/f quantitaive data is not easily orgnaised or categorized withing fixed fields

Answer 32

false

Question 33

an _ _ _ involves a situation where the question/setup contains two negative thoughts in the same question.

Answer 33

double negative question

Question 34

# t/f to extract value unstrucutred data needs to be converted into strucutred data

Answer 34

true

Question 35

# vocab to determine how to accuratley measure each construct

Answer 35

scale measurement

Question 36

# vocab to accurately identify and define what is to be measured

Answer 36

construct selection

Question 37

A hypothetical variable made up of a set of component responses or behaviors that are thought to be related is called a(n) ___

Answer 37

construct

Question 38

The process of assigning descriptors to represent the range of possible responses to a question about a particular object or construct is called

Answer 38

scale measurement

Question 39

A scale that allows a respondent to express relative magnitude between the answers to a question and arranges responses in a hierarchical pattern, but does not allow researchers to determine absolute difference between responses, is called a(n) Blank______.

Answer 39

ordinal scale

Question 41

A scale that allows a researcher to identify the absolute differences between each scale point and also to make comparisons between the responses is called a(n) Blank______.

Answer 41

ratio scale

Question 42

# vocab The extent to which a scale can reproduce the same or similar measurement results in repeated trials is called Blank______.

Answer 42

scale reliabilitiy

Question 43

Which of the following techniques involves reiterating the scale measurement with either one sample of respondents at two different times or two different samples of respondents from one specific target population under as nearly the same conditions as possible?

Answer 43

the test retest reliablity technique

Question 44

# true statements of equivalent form reliablity techniwue (2)

Answer 44

Equivalent form reliability is evaluated by measuring the correlations between scores on the two equivalent scale measurements. It is difficult and probably impossible to create two completely equivalent scales.

Question 45

# t/f Absolute difference between rankings cannot be determined using ordinal scales.

Answer 45

true

Question 46

The degree to which individual questions of a construct are correlated is called

Answer 46

internal consistency

Question 46

Which of the following assesses whether a scale measures what it is supposed to measure?

Answer 46

scale validity

Question 47

# t/f The more scale points researchers use, the lesser the discriminatory power of the scale and the lesser the variability in the collected data.

Answer 47

f

Question 48

A difference between balanced and unbalanced scales is that balanced scales

Answer 48

have a equal number of positive and negative response options

Question 49

Researchers develop two similar yet different scale measurements for a given construct and administer both forms to either the same sample of respondents or two samples of respondents from the same defined target population in Blank______.

Answer 49

the equivalent form techniwue of measuring scale reliabilty

Question 50

The scale's ability to differentiate between categorical scale responses, or points, is called its

Answer 50

discriminatory power

Question 51

Researchers believe that mental attitudes almost always have a degree of a positive or negative orientation.

Answer 51

forced choice scales

Question 52

Respondents are provided with an easy way to express their feelings.

Answer 52

free chosie scale