Ch15 Flashcards
big box retailers
Discount stores that offer a narrow but deep assortment of merchandise; see category killer.
cannibalization
Customers who formerly made purchases through one retail channel switch to a different retail channel without increasing the overall sales to the retailer
category killers
A specialist that offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing
category specialists
A retailer that offers a narrow variety but a deep assortment of merchandise.
close-out retailers
Stores that offer an inconsistent assortment of low priced, brand name merchandise.
convenience stores
Type of retailer that provides a limited number of items at a convenient location in a small store with speedy check-out.
conventional supermarket
Type of retailer that offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise, in a self-service format.
distribution intensity
The number of supply chain members to use at each level of the supply chain
exclusive distribution
Strategy in which only selected retailers can sell a manufacturer’s brand
extreme value retailers
A general merchandise discount store found in lower-income urban or rural areas.
full-line discount stores
Retailers that offer low prices, limited service, and a broad variety of merchandise.
intensive distribution
A strategy designed to get products into as many outlets as possible
limited assortment supermarkets
Retailers that offer only one or two brands or sizes of most products (usually including a store brand) and attempt to achieve great efficiency to lower costs and prices.
mobile commerce (M-commerce)
communicating with or selling to consumers through wireless handheld devices such as cellular phones.
multichannel strategy
Selling in more than one channel (e.g., stores, Internet, catalog
