CH5: Elasticity Flashcards
What is elasticity in economics?
Elasticity measures the sensitivity of one economic variable to a change in another, such as how demand responds to price changes.
What does the elasticity formula represent?
Elasticity = % change in dependent variable / % change in independent variable.
What is price elasticity of demand?
It measures the percentage change in quantity demanded when the price changes by 1%, ceteris paribus.
How is price elasticity of demand calculated?
ep = (% change in quantity demanded) / (% change in price).
Give an example of price elasticity calculation.
If price changes by 5% and quantity demanded changes by 10%, ep = 10% / 5% = 2.
What does ep > 1 imply?
Demand is elastic – quantity demanded changes more than price.
What does ep = 1 imply?
Demand is unit elastic – quantity and price change proportionally.
What does ep < 1 imply?
Demand is inelastic – quantity changes less than price.
What is the impact of a steeper demand curve on elasticity?
A steeper demand curve means less responsive demand and greater price changes.
What is arc elasticity?
It calculates elasticity over a range using the average of starting and ending prices and quantities.
What is point elasticity?
Elasticity calculated at a specific point on the demand curve.
What is the formula for arc elasticity?
ep = ((Q2 - Q1) / (Q1 + Q2)) / ((P2 - P1) / (P1 + P2)).
What is total revenue?
Total Revenue (TR) = Price (P) × Quantity (Q).
How does elastic demand affect total revenue?
If demand is elastic, a price decrease increases total revenue.
How does inelastic demand affect total revenue?
If demand is inelastic, a price increase increases total revenue.
What is perfectly inelastic demand?
ep = 0 – Quantity demanded does not change regardless of price.
What is the shape of a perfectly inelastic demand curve?
Vertical line – quantity remains constant despite price changes.
What is inelastic demand?
ep < 1 – Quantity demanded changes less than proportionately to price.
What is unitary elasticity?
ep = 1 – Quantity and price change in equal proportions.
What is the shape of a unitarily elastic demand curve?
Rectangular hyperbola (not a straight line).
Concept
Explanation
Elastic Demand
A price change leads to a proportionally greater change in quantity demanded (elasticity > 1). Lowering price increases total revenue.
Perfectly Elastic Demand
Elasticity coefficient is infinity. Consumers will buy any quantity at a certain price, but quantity demanded drops to zero if price increases.
Substitution Possibilities
More and better substitutes increase the price elasticity of demand.