CH6 FINANCIAL Flashcards
(46 cards)
refers to the strategic planning, organizing, controlling, and monitoring of financial resources and activities that are important for the success and sustainability of a digital or e-commerce enterprise.
Financial Management
It includes managing the business’s financial operations such as budgeting, pricing, investment, payment systems, cash flow, profitability, record keeping, and compliance with tax and legal regulations, all in the context of a digital environment.
Financial Management
IMPORTANCE OF FINANCIAL MANAGEMENT IN ONLINE BUSINESS
Ensures cash flow sufficiency
Helps in investment decisions (ads, tools, inventory)
Assists in pricing and profitability strategy
Prepares the business for taxes and legal compliance
ELEMENTS OF FINANCIAL MANAGEMENT IN ONLINE BUSINESS
- Financial Planning and Budgeting
- Pricing Strategy and Profitability
- Cash Flow Management
- Financial Reporting and Monitoring
Online entrepreneurs must prepare for startup costs, operational expenses, and scaling opportunities.
Financial Planning and Budgeting
A well-planned budget ensures they do not overspend or run out of funds.
Financial Planning and Budgeting
Choosing the right pricing model ensures competitiveness and profit.
Pricing Strategy and Profitability
Profitability analysis tells a business if they are truly making money or just covering costs.
Pricing Strategy and Profitability
Managing cash inflows such as sales, affiliate earnings and outflows like expenses, and marketing costs to ensure the business remains solvent and can meet its obligations on time.
Cash Flow Management
Tracking financial data through reports like income statements, balance sheets, and cash flow statements helps in making informed decisions.
Financial Reporting and Monitoring
means a business has the financial ability to meet its obligations and liabilities as they come due.
solvent
PRICING STRATEGIES
- Cost-Plus Pricing
- Value-Based Pricing
- Competitive Pricing
- Subscription Pricing/Freemium Pricing
Pricing method where you add a fixed percentage or markup to the cost of the product or service.
Cost-Plus Pricing
Prices are set based on the customer’s perceived value rather than the actual cost.
Value-Based Pricing
Pricing based on what competitors are charging for similar products.
Competitive Pricing
Customers pay a recurring fee on weekly, monthly, or annually basis to access a good or service.
Subscription Pricing/Freemium Pricing
Basic services are free, while premium
features are paid.
Subscription Pricing/Freemium Pricing
is the process of tracking, analyzing, and optimizing the inflow and outflow cash in a business.
CASH FLOW MANAGEMENT
this ensures that there is always enough cash on hand to cover operational needs and invest in growth.
CASH FLOW MANAGEMENT
TYPES OF CASH FLOWS
Cash Inflows
Cash Outflows
Cash Inflows
Product sales
Subscription fees
Affiliate commissions
Returns from investments
Cash Outflows
Inventory and supplier costs
Platform and payment fees
Ads and marketing spend
Tools and software subscriptions
Taxes and salaries
CASH FLOW MANAGEMENT STRATEGIES
ACCELERATE CASH INFLOWS
DELAY OR SPREAD OUT CASH OUTFLOW
KEEP A CASH RESERVE /BUFFER FUND
REGULARLY MONITOR AND FORECAST CASH FLOW
OPTIMIZE INVENTORY MANAGEMENT
CONTROL OPERATIONAL EXPENSES
INCREASE REVENUE STREAMS
USE TECHNOLOGY FOR AUTOMATION