Ch.8 Advertising Flashcards
(10 cards)
Which one of the following would be a violation of the National Association of REALTORS® Code of Ethics?
A licensee contacted the client of another licensee in an attempt to get the client to cancel his/her current listing and list with the licensee.
A REALTOR® cannot contact the client of another licensee for the purpose of offering to provide the same real estate services currently being provided by that licensee. A REALTOR® can contact the client to offer non-related services, or to learn what the listing agreement expiration date is if the other licensee refuses to give it.
Which one of the following statements about advertising is FALSE?
Advertising violations by a licensee are not subject to license suspension or revocation
CA Business and Professions Code states that those who claim to be real estate licensees who are not actually licensed can be fined $20,000 and/or imprisoned for up to six months. Any licensee that falsely advertises any land or a subdivision can be fined $1,000 and/or be sentenced to a one-year prison term. Licensees cannot advertise a mobilehome that is not in an established mobilehome park or not attached to the land (i.e., licensees cannot advertise new, unattached mobilehomes). Violations for false advertisements can result in real estate license revocation or suspension.
The federal Truth in Lending Act:
-is commonly referred to as Regulation Z.
-is enforced by the Federal Trade Commission.
-applies to advertising loan or financing terms to prospective borrowers.
All of the above
Fair housing laws prohibit advertising that:
-states a religious preference or limitation.
-excludes or limits based on handicap.
-states a preference based on race, color, or national origin.
All of the above
Developing and promoting a company image that makes a statement to the public is known as __________ .
branding
Branding is the term used to describe how a company or individual makes a market identity statement.
California law requires that any person using the Internet to advertise their services for which a real estate license is required:
must hold a California real estate license and identify the licensee’s employing brokerage on the advertisement.
Those who advertise or disseminate information over the Internet that is intended for California residents about real estate services for which a real estate license is required may not do so unless they are licensed. In addition, the advertisement must identify the licensee’s employing broker.
In today’s marketplace, which one of the following types of advertisement mediums is the most effe
Brokerage and/or personal websites
Chapter 10, “Internet Advertising and Building a Web Based Presence”, p. 283
Most of today’s real estate consumers use the Internet in their daily lives to communicate with others through email, do research, for entertainment, and as a method to buy and sell goods. Many licensees rely on an Internet presence as their primary form of advertising. Its advantage is that once the webpage is designed, the maintenance is relatively inexpensive.
Which of the following characteristics is NOT critical to receiving recommendations?
Sharing details of prior clients’ transactions
Sharing the details of a past client’s transaction, whether the details are public or private, is not a very good way of getting recommendations.
Which one of the following statements about advertising is FALSE?
Negative imaging is used to define the market segment the company does not want to do business with
A company would not typically try to use advertising as a means to avoid sales or interactions with a certain marketing segment. Fictitious business names must be registered in the county where the business is established. A brand is crucial to marketing success, and a company’s signature is the identity of the company in words, colors, and graphics that is designed to attract attention to the brand and make that brand stick in the consumer’s mind.
Which one of the following statements is TRUE regarding open houses?
They are an effective tool for the agent holding the open house to network and gain future business
Open houses are a form of advertising that has been a standard tool of the trade for years. Open houses are more effective in obtaining buyers for the agent holding the house open than they are in the actual selling of the property being held open. Open houses are held more to appease the seller rather than for any real expectation that the house will sell due to the open house.
