Changing Representations Of Age

Question 1

What did Heintz-Knowles argue about childhood?

Answer 1

• TV show show a more realistic portrayal of issues from a child’s point of view than an adults

Question 2

What is a media example for Heintz-Knowles?

Answer 2

Euphoria, pretty little liars, sex education

Question 3

What did Postman argue about childhood?

Answer 3

• idea of childhood begun to disappear as children interact more and more with media
• children sexualised in media and that media creates a world in which adults and children share the same music, sports, language, literature and films
• lack of difference between children and adult through clothing
• internet contributes to this as it leads to children and youths being exposed to adult content

Question 4

What is a media example for postman?

Answer 4

Social media such as Twitter

Question 5

What did Osgerby argue about youth?

Answer 5

• found recurring theme of youth as trouble
• changes in media representations of youth reflect wider cultural developments and mirror the spirit of the times
• youths in 50s-60s presented positively
• youths in 70s-80s presented negatively due to going against norms of society

Question 6

What is a media example for Osgerby?

Answer 6

Greta Thunberg- climate change activist

Question 7

What did Lee et al argue about the elderly?

Answer 7

• old people underrepresented appearing in only 15% of ads
• more than 90% were positive
• portrayed as golden agers, healthy and active
• significant gender differences in the way old people are represented
• men associated with high status and work
• women associated with family and poverty

Question 8

What does the representation of older women link to?

Answer 8

Sontag study- double standard of ageing, women expected to remain youthful

Question 9

What did Biggs argue about the elderly?

Answer 9

• evidence of change in representation of old age
• identified trends: larger number of older people in soap operas, representation of older people as more active

Question 10

What are some media example for Biggs?

Answer 10

Eastenders- Dot, Elaine and Kathy
Movie Gangsta Granny

Question 11

What did Carrigan and Szmigin argue about the elderly?

Answer 11

• advertisers now targeting older people as consumers
• higher disposable income
• led to increase in positive images of aging and positive roles for older people
• grey pound

Question 12

What is a media example for Carrigan and Szmigin?

Answer 12

Benevolent advert - targets elderly and represents in a positive light of being active