changing representations of age in media

Question 1

postman

Answer 1

idea of childhood began to disappear as they interact more with media and are exposed to more adult things.

Question 2

osgerby

Answer 2

youth, used to be seen as troublesome but now seen as fighting for whats right and passionate.

Question 3

lee et al

Answer 3

elderly, 90% of representations in advertising were positive.

Question 4

sontag

Answer 4

elderly, double standard of ageing for men and women.

Question 5

blaikie

Answer 5

elderly, the grey pound is now valued as they have the most disposable income.