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Stratégie d'entreprise
> Chap 4 : le modèle de Porter > Flashcards
Chap 4 : le modèle de Porter Flashcards
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Stratégie d'entreprise
(6 decks)
Chap 1 : Notions et composantes de stratégie, Niveaux de décisions stratégiques
Chap 2 : Concept de segmentation stratégique
Chap 2 : Segmentation stratégique VS segmentation marketing
Chap 2 : Segmentation par découpage et par regroupement
Chap 3 : le diagnostic stratégique
Chap 4 : le modèle de Porter
