Chap13 Flashcards Preview

Intro To Advertising > Chap13 > Flashcards

Flashcards in Chap13 Deck (35):
1

ad impression

a possible exposure of the advertising message to one audience member

2

WHAT's THE TERM? pool many web pages together and facilitate advertising across the pages , therby allowing advertisers to gain maximum exposure by covering even the small sites

ad networks

3

WHATs THE TERM? A contractual advertising program often used in e-commerce, under which a seller pays a manufacturer, marketer, or other business a percentage of the slae price of an item sold.

affiliate marketing program

4

banner

little billboards of various sizes that appear on web pages

5

button

small versions of a banner, usually providing a link to the advertisers homepage

6

centralized network

How media content was traditionally delivered

7

Many classified ad Web site often provide classified ads for free T/F

T

8

click rate

the number of clicks on an ad divided by the number of ad requests,.

9

A term used in reference to a World Wide Web user clicking on an ad banner to visit the advertiser's site.

click-throughs

10

cookies

customized information based on past browsing or purchase behavior

11

crawl

sophisticated computer programs periodically scan the web for new information

12

customer retention and relationship management (CRM)

a promotional program that focuses on existing clients rather than prospects

13

deck

the page a wireless customer will be directed to when using his or her phone to go on the web

14

technology that transforms a traditional telephone line into a high-speed digital link for internet access

digital subscriber line (DSL)

15

characterized by many different hubs and links, which allows continuous communication even if some connections stop working

distributed network

16

What is the fastest growing and most effective way to provide direct mail

email advertising

17

interactive TV (ITV)

a personal audience venue where people can personally guide TV programming through a remote control box while watching TV

18

interstitial

animated screens, often ads, which pop up momentarily as the computer searches for and downloads information for a requested web page

19

Advertisers may buy a _____ from search engines so that their advertisements appear when a user inputs the purchase word

a keyword

20

kiosk

interactive computers in stand-alone cabinets that make information available 24hrs a day even in remote areas

21

landing page

the web page that a person reaches when clicking on a search engine listing or ad

22

narrowband

a type of digital data transmission in which wires carry only one signal (channel) at a time.

23

portals

web pages that provide starting points or gateways to other resources on the internet

24

protocols

common rules for linking and sharing information

25

return path

a communication channel that a user can employ to send data back to a broadcaster

26

rich mail

technology that allows graphics video and audio to be included in an email message

27

rich-media advertising

internet advertising that uses full motion and animated technology like flash, java applets, video streaming and interactivity

28

Why are search engines so popular with advertisers

because they are gatekeepers to information

29

search-results page

a listing of sites produces by using a search engine

30

skyscraper

a vertical ad that appears on one side of the web page

31

spam

unsolicited, mass e-mail ads for a product or service that is sent by an unknown entity to a purchased mailing list or news group.

32

spider

a program that follows Web site links, seeking documents to be indexed in a database that can then be examined for matches by search engines.

33

viral marketing

the internet version of word-of-mouth advertising e-mail

34

name some pros of internet advertising

-interactive media
-large audience
-immediate response
-highly selective targeting
-proximity to purchase
-affluent market
-provides in-depth info
-rapidly growing industry
-reaches business-to-business users
-virtual storefronts

35

name some cons of internet advertising

-lack of standardization
-targeting is expensive
-slow downloads
-security/privacy issues
-global marketing issues