Chapitre 14 Flashcards
organizational architecture
all aspects of a firm organization; organizational structure, control system, incentives, processes, people and organizational culture.
organizational structure
(3 components)
1) horizontal differentiation: formal division of organization into sub-units ex; production division, national operation, function
2) vertical differentiation: location of decision making Ex: decentralized/centralized
3) integrating mechanisms: coordinate sub-units, cross-functional and pam-regional teams
centralization
Decisions are in the hands of upper-level managers, fewer people make important decisions
pros of centralization
(4)
- Facilitates coordination and integration of operations.
- Helps ensure that decisions are consistent with
organizational objectives. - Gives top-level managers the means to bring change.
- Avoids the duplication of activities that occurs when
similar activities are carried on by various subunits.
what is Typically centralized:
overall firm strategy, major financial
expenditures, financial objectives, and legal issues.
what is decentralization
Decisions are in the hands of micro-level/subunit managers, more people make important decisions
pros of decentralization
(5)
- time savings for top manager: Gives top management time to focus on critical issues by
delegating more routine issues to lower-level managers. - Motivational research favors decentralization.
- Permits greater flexibility: more rapid responses
- Can result in better decisions. (on the field)
- Can increase control by holding micro-level individuals
accountable for performance.
what may be decentralized
operating decisions, such as those
relating to production, marketing, R&D(for more creativity), and human
resource management.
Organizational Structure strategies:
Localization strategy
subsidiaries make operating decisions.
* Cost pressures low: low need for coordination
* Local responsiveness high
* Focus on local responsiveness.
* Operating decisions are decentralized to functionally self-
contained country subsidiaries.
* Need for coordination or integrating mechanisms is low.
Organizational Structure strategies:
international strategy
subsidiaries make operating decisions
(e.g., sales).
* Cost pressures low: moderate need for coordination
* Local responsiveness low
typically centralized r and d to avoid redundancy
* Firms attempt to create value by transferring core
competencies from home to foreign subsidiaries.
* Headquarters maintains centralized control over firm’s
core competency, other decisions are decentralized.
Organizational Structure strategies:
Global standardization strategy
Very centralized org.
* Cost pressures high – thus location of production matters, HQ decides.
focus on location and experience economies and on coordinating activities
* Local responsiveness low
* Firms focus on the realization of location and experience
curve economies.
* Headquarters typically maintains ultimate control over
most operating decisions.
* The need for integration and a strong organizational
culture are high.
* Incentive systems are typically linked to performance
metrics at the corporate level.
Organizational Structure strategies:
transnational strategy
- Cost pressures are high
thus location of production matters, HQ decides.
try to focus on location and experience economies
operation centralized (for lower cost). high need of coordination - Local responsiveness high
thus marketing is decentralized - Focus is on simultaneous attainment of location and
experience curve economies, local responsiveness, and
global learning. - Some operating decisions are centralized (production,
R&D). - Need for coordination is high.
- Need a strong culture and incentives to promote
cooperation.
(Horizontal Differentiation)
name 2 Structure of DOMESTIC Firms.
- Functional structure – functions reflect the firm’s value creation activities (for example, production, marketing, R&D, sales).
good when firm sells a specific product - Product divisional structure – each division is
responsible for a distinct product line (business area).
good when firm sell lots of different product
Characteristics of International Division
-Tends to be organized by geography.
-Typically replicates the structure in the home market
as Dual structure can create conflict and coordination, limit transfer of core competenties and create
problems between domestic and foreign operations. (Iimite consolidation at best place, thus limit location and experience econom ikes
Worldwide Area Structure
fonction structure
* Favored by firms with a low degree of diversification and a
domestic structure based on functions.
* The world is divided into geographic areas
* Good for local responsiveness (allows for customization)
- autonomous within the area
- good for low cost pressure
appropriate for firm persuing localization strategy
Worldwide Product Divisional Structure
-Favored by firms that are reasonably diversified and originally with high cost pressure and low pressure for local responsivness
had domestic structures based on product divisions.
* Helps overcome coordination problems.
Autonomous Entity
appropriate for firm persuing global standardization or international strategy
pros and cons of Worldwide Product Divisional Structure
pros:
* Location economies
* Experience curve
economies
* Transfer core
competencies
cons:
Local responsiveness (same division for every area)
Global Matrix Structure
Horizontal differentiation proceeds along 2 dimensions:
product division and geographic area.
* Dual decision-making and dual responsibility.
* Often clumsy and bureaucratic: slow decision making; difficulty to adapt
specific manager for each division and area
appropriate for firms pursuing transnational strategy
What is an integrating mechanism?
a way to achieve effective coordination between subunits
coordination allows for…? (3)
and in what strategies is it the most needed
-location/experience economies
-transfer of core competencies between sub-units,
-smooth flow within the global value chain
demands is highest in transnational> global> international> location strategies
impediment/obstacle to coordination
(2)
-differences in subunits’ orientation coming from their different goals. may cause a lack of communication and coordination. ex. prod unit focuses on cost reduction and marketing units focus on sells
-May be lack of respect between subunits, inhibiting
communication.
characteristics of Formal Integrating Mechanisms.
and 4 different types
The greater the need for coordination, the more complex the formal integrating mechanisms need to be. From low to high:
1) direct contact: Managers get in touch whenever there is a concern
2) liaisons roles: rep in a subunit coordinates with another rep in another subunit regularly
3) teams: Staff from different departments form a team to ensure coordination
ex; team between r&d and prod. dep. to ensure reasonable cost of future products.
4)matrix structure: manager for each specific area-division
characteristics of Informal Integrating Mechanism (5)
on what is it based?
how can you build it?
-knowledge networks = informal communication via chains of connections between managers.
- can be built by doing activities between managers (to build connections)
1) more efficient/ less time-consuming/reduced cost
2) Transmitting information based on informal contacts
between managers.
3) Can be used as a non-bureaucratic conduit for knowledge
flows within a multinational enterprise.
4) Makes use of distributed computer and telecommunications information systems.
5) Managers must share a strong commitment to the same
goals, norms, and values (need a common culture)
what is a control systems
metrics used to control performance of subunits