Chapter 1 Flashcards
(8 cards)
What characterizes system 1 decision-making?
Intuitive, fast, automatic, effortless, implicit and emotional.
quickly interpreting verbal and visual information.
commonly used when we are busy or rushed
When should system 2 be used instead of system 1?
should guide the most important decisions. involves rational and systematic approach to problem solving
What are the 6 steps in the rational decision-making process in system 2?
1) defining the problem
2) identifying criteria
3) weighing the criteria
4) generating alternatives
5) rating each alternative
6) computing the optimal decision
What are heuristics and what role do they play in decision-making?
pratical rules or simplification strategies
reduce the complexity of judgments but can also introduce biases or judmental errors
How does the availability heuristic work?
relies on examples that readily come to mind.
when a situation reminds us of vivid or emotionally impactful events stored in memory
What is the representativeness heuristic?
judgments based on traits that match previously formed stereotypes. Categorize individuals
What is the confirmation heuristic?
we seek evidence that supports an already-formed hypothesis to reinforce we already belive
Descarte’s error
Decision-making isn’t purely rational, emotions play a vital role