CHAPTER 1

Question 1

marketing is simply as

Answer 1

“managing profitable customer relationships”

Question 2

broadly, as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others

Answer 2

MARKETING

Question 3

generally, as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return

Answer 3

MARKETING

Question 4

The marketing concept is a customer-centered

Answer 4

“Sense and Respond” Philosophy

Question 5

Knowing the needs and wants of target markets and delivering the desired satisfaction better than sales and profits

Answer 5

CONCEPT OF MARKETING

Question 6

3 TRADITIONAL APPROACHES TO MARKETING

Answer 6

• Product-Oriented Marketing
• Sales-Oriented Marketing
• Advertising-Oriented Marketing

Question 7

Focuses on improving the product’s quality and features, assuming that a superior product will sell itself

Answer 7

Product-Oriented Marketing

Question 8

Prioritizes aggressive selling techniques to persuade customers to buy, regardless of whether they need the product

Answer 8

Sales-Oriented Marketing

Question 9

Relies heavily on print, radio, TV, and billboard advertisements to communicate with the audience and build brand awareness

Answer 9

Advertising-Oriented Marketing

Question 10

are the outcomes a brand wants to achieve from its marketing activities

Answer 10

MARKETING GOALS

Question 11

MARKETING GOALS
should be

Answer 11

SMART

Question 12

Give the 8 MARKETING GOALS

Answer 12

• Attracting Customers
• Satisfying Customer Needs
• Building Customer Loyalty
• Increasing Sales and Revenue
• Building Brand Awareness
• Gaining Competitive Advantage
• Expanding Market Reach
• Promoting Innovation

Question 13

Capturing the attention of potential buyers through effective communication and promotions

Answer 13

Attracting Customers

Question 14

Providing products or services that meet customer expectations and preferences

Answer 14

Satisfying Customer Needs

Question 15

Creating strong relationships to retain customers and encourage repeat business

Answer 15

Building Customer Loyalty

Question 16

Driving purchasing behavior to boost the company’s profitability

Answer 16

Increasing Sales and Revenue

Question 17

Establishing a recognizable and trustworthy brand image in the market

Answer 17

Building Brand Awareness

Question 18

Differentiating the business from competitors through unique offerings and strategies

Answer 18

Gaining Competitive Advantage

Question 19

Entering new markets or targeting new customer segments

Answer 19

Expanding Market Reach

Question 20

Using market feedback to develop innovative products or services that solve customer problems

Answer 20

Promoting Innovation

Question 21

adapts to modern technology, customer behavior, and market dynamics. It focuses on creating two-way communication and leveraging digital platforms

Answer 21

CONTEMPORARY APPROACHES TO MARKETING

Question 22

6 CONTEMPORARY APPROACHES TO MARKETING

Answer 22

• Social Marketing
• Relationship Marketing
• Industrial Marketing
• Digital Marketing
• Content Marketing
• Influencer Marketing

Question 23

is the newest among the marketing approaches that serve an organization with effective techniques and tools to reach specific goals

Answer 23

SOCIAL MARKETING

Question 24

Helps organizations to maintain healthy relationship with their customer

Answer 24

RELATIONSHIP MARKETING

Question 25

is a B2B process. It helps businesses to frame strategies that serve the needs of corporate customers

Answer 25

INDUSTRIAL MARKETING

Question 26

Using online platforms such as social media, websites, email, and search engines to engage with customers

Answer 26

DIGITAL MARKETING

Question 27

Creating and sharing valuable, relevant, and engaging content to attract and retain a target audience and focuses on providing information or entertainment that aligns with the audience's interests and needs, building trust and authority over time

Answer 27

CONTENT MARKETING

Question 28

Partnering with social media influencers or celebrities to promote products and reach niche audiences

Answer 28

INFLUENCER MARKETING