Chapter 1 Flashcards
(23 cards)
economics
study of how individuals, businesses and institutions make CHOICES to optimise their level of SATISFACTION under conditions of SCARCITY
productive resources
labour, managerial talent, tools and machinery, land and mineral deposits
scarce economic resources
limited goods and services
quantity desired exceeds quantity available
restricts options and demands choices
opportunity cost
the value of the next best alternative that is forfeited to undertake the chosen activity
“free” products
as resources are used up, products cannot be free
labeled as free for marketing to influence CHOICES consumers make
product is free only in conjunction with a commitment from the consumer
rational behaviour
Making decisions with some desired outcome in mind
reflects rational self-interest
looking for and pursuing opportunities to increase the level of SATISFACTION/utility when obtaining or consuming an article.
utility
The pleasure, happiness or satisfaction obtained from consuming a good or service.
rational consumer
Maximises his utility subject to budget constraints (may exceed using credit/overdraft)
Knows the wants they seek to satisfy, identifies the matching products, decides on respective quantities their budget permits
Think matter over carefully, weighing up the costs and benefits
rational producer
Seeks to maximise profit, acting as cost-effectively/efficiently as possible.
Must think carefully about production process to reach max output such as production factors (& quantities thereof) , choose production techniques and productive inputs that will yield highest profit in the end.
rational behaviour of gov. entities
what public services to provide and how to finance them
optimal behaviour
- calculation
- negotiation
- expenditure
actions that maximise an individual’s/entity’s satisfaction given constraints
marginal analysis
comparison of marginal (extra or additional) benefits and marginal costs, usually for decision making
The decision to obtain the marginal benefit associated with some specific option always includes the marginal cost of forgoing something else. goal is to determine if the costs associated with the change in activity will result in a benefit that is sufficient enough to offset them.
scientific method
procedure for the systematic pursuit of knowledge involving the observation of facts and the formulation and testing of hypothesis to obtain theories, principles and laws
economic perspective
viewpoint that envisions individuals and institutions making rational decisions by comparing the marginal benefits and marginal costs associated w their actions
economic principles
widely accepted generalisations (tendencies of typical/ave, don’t apply to everyone) about the economic behaviour of individuals or institutions
useful in analysing economic behaviour, understanding operation of economy, ascertaining cause and effect w/in economic system
gets rid of unnecessary complexity, explains and predicts outcomes
other things equal assumption
ceteris paribus
the assumption that factors other than those being considered are held constant
not possible to work out impact of specific variable if other factors are changing as well, all variables besides those under immediate consideration constant
macroeconomics
Part of economics concerned w/ economy as a whole; with such major aggregates as the household, business and gov sectors; and w measures of the total economy.
Like aggregate consumption, production (GDP), inflation, unemployment
Seeks to obtain an overview/general outline
microeconomics
The part of economics concerned with decision making by individual units such as a household, a firm or an industry and with individual markets, specific goods and services, and product and resource prices.
Details of an economic unit/segment
Decision making by individual customers/workers/households/business firms.
Specifics/particulars
positive economics
the analysis of facts or data to establish scientific generalisations about economic behaviour
Facts and cause-and-effect relationships
Description, theory development & theory testing
Avoids value judgements
Establishes scientific statements about economic behaviour
WHAT IS
normative economics
The part of economics involving value judgements about what the economy SHOULD be like, focused on which economic goals and policies SHOULD be implemented, policy economics
(spoken abt on radio, news etc.)
Value judgements (what should the economy look like etc)
What policy actions should be undertaken
Opinions
Desirability of certain aspects of economy
WHAT OUGHT TO BE
point out of ppf graph
unattainable
scarcity
people have unlimited needs and wants, but the resources available to satisfy those needs and wants are limited, so society faces choices about how to allocate resources