Chapter 1

Question 1

rhetoric

Answer 1

the ability to speak well and persuade audiences

Question 2

Sophists

Answer 2

itinerant teachers who traveled from city-state to city state in classical Greece, training people in public speaking

Question 3

techne

Answer 3

experimental knowledge; knowledge of particular events in the world around us; the least reliable form of knowledge

Question 4

episteme

Answer 4

universal knowledge, or understanding about the common characteristics of like materials

Question 5

intermediate knowledge

Answer 5

knowing what does not reflect an excess or a defect but instead what is intuitively correct to the person

Question 6

ethos

Answer 6

the credibility of the speaker

Question 7

logos

Answer 7

the logical dimension of the appeal

Question 8

pathos

Answer 8

the emotional dimensions of the appeal that can influence an audience’s disposition toward the topic, speaker or occasion

Question 9

artistic proof

Answer 9

constructed by the speaker for the occasion; concerns ethos, pathos, and logos

Question 10

inartistic proof

Answer 10

all the evidence, data and documents that exist outside of the speaker and the audience, but nevertheless can aid in persuasion

Question 11

rhetors

Answer 11

speakers

Question 12

clarity

Answer 12

the ability of speakers to clearly articulate what they wish to say

Question 13

correctness

Answer 13

the accuracy of information presented and the honest representation of the speaker

Question 14

propriety

Answer 14

good behavior and faithfulness to what one considers moral and just

Question 15

invention

Answer 15

the first canon of rhetoric in which you choose the best possible arguments for your case

Question 16

arrangement

Answer 16

the second canon of rhetoric in which you determine the most effective way to organize your case for the topic and the audience

Question 17

style

Answer 17

the third canon of rhetoric ; involves word choice, phrasing and the level of formability in the language you use to present your case to the audience

Question 18

delivery

Answer 18

the fourth canon of rhetoric; the manner in which you physically and vocally present the speech

Question 19

memory

Answer 19

the fifth canon of rhetoric; refers to one’s ability to recall names and important information in the middle of a speech as well as to deliver a cogent speech without notes

Question 20

decoding

Answer 20

the process of taking a message that has been sent and using one’s own experiences and knowledge to give it meaning

Question 21

linear model of communication

Answer 21

communication process that involves a sender who encodes a message and sends it through a channel where it competes with distracting forces called noise while on its way to a receiver who then decodes the messages

Question 22

transactional model of communication

Answer 22

recognizes tha we simultaneously send and receive messages; a cyclical model of communication process

Question 23

noise

Answer 23

anything that interferes with the encoding, transmission and reception of a message

Question 24

receiver

Answer 24

the person or persons who receive the encoded message sent by the sender

Question 25

sender

Answer 25

the person who desires to deliver a message to another person or group of people

Question 26

encoding

Answer 26

the process of attaching symbols to ideas and feelings sos that others may understand them

Question 27

message

Answer 27

the actual content you send to an audience, both intentional and unintentional

Question 28

channel

Answer 28

the mode through which the message is conveyed to another party

Question 29

feedback

Answer 29

the response and reactions to the messages transmitted by the sender; is itself a new message sent back to the original sender`

Question 30

civic engagement

Answer 30

acting upon a sharp awareness of one's own responsibility to his or her community