Chapter 1: Marketing Principles and Strategies TOPIC TITLE: CLASSIFICATION OF PRODUCTS OR GOODS

Question 1

Goods that are purchased for personal consumption and daily essential
-Paper Products

Answer 1

Consumer Goods

Question 2

Industrial goods are used to produce other goods and serve as raw materials, operating supplies, and machinery.
- Raw materials
- Operating Supplies
- Machinery

Answer 2

Industrial Goods

Question 3

goods are products that have identical physical characteristics, making it difficult or impossible to distinguish between them when purchased from different vendors.

Answer 3

Undifferentiated

Question 4

goods are products with unique characteristics and features that make them easily distinguishable from one another.

Answer 4

Differentiated Goods

Question 5

gives a product or service a unique identity (name, logo, symbol, or
image)

Answer 5

Branding

Question 6

is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes.
-Food/ Drinks
- None- Edible Items
- Benefit Once

Answer 6

Consumable Goods

Question 7

provides benefits to the consumer for the longer period of time, usually spanning several months.

Answer 7

Semi-durables

Question 8

are products that are manufactured to last a long time. They are capable of providing consumers with years of beneficial use.

Answer 8

Durables

Question 9

are usually, therefore, require an augmented product to market them effectively.

Answer 9

Durables

Question 10

Example of Durables

Answer 10

EXAMPLES:
 Automobiles
 House
 Home Appliances/Consumer Electronics
 Furniture/Sports Equipment

Question 11

It is manufactured for longer term use by consumers.

Answer 11

Semi-durables

Question 12

Example of Semi-durables

Answer 12

EXAMPLES:
 Clothes/Shoes/Belts/Jackets/etc.

Question 13

GOODS are items that consumers buy often and easily without putting much thought or emotion into them.

Answer 13

Convenience Goods

Question 14

Example of Convenience Goods

Answer 14

EXAMPLES:
Coke
Coffee

Question 15

have particularly unique characteristics and brand identifications for which a significant group of buyers is willing to make a special purchasing effort.
EXAMPLES:
Cameras

Answer 15

SHOPPING GOODS/CONSUMER GOODS

Question 16

are goods that the consumer does not know about or does not normally think of buying and the purchase of which arises due to danger of the fear of danger and lack of desire.
EXAMPLES:
Fire Extinguisher
Coffin

Answer 16

UNSOUGHT GOODS

Question 17

2 types of ACCORDING TO USE

Answer 17

Consumer Goods
Industrial Goods

Question 18

2 types of ACCORDING TO DIFFERENTIATION

Answer 18

Undifferentiated goods
Differentiated Goods

Question 19

3 types of ACCORDING TO DURABILITY

Answer 19

Consumable
Semi-durables
Durables

Question 20

4 types of ACCORDING TO TYPE

Answer 20

convenience
shopping
specialty
unsought