Chapter 1 pt 2

Question 1

Three elements of relationship marketing

Answer 1

1. social media
2. Customer relationship management (CRM)
3. Corporate social responsibility

Question 2

Customer relationship management (CRM)

Answer 2

1. share of wallet
2. Customer lifetime value
3. Corporate social responsibility (CSR)

Question 3

CSR Initiatives

Answer 3

1. Sponsorship or spearheading
2. Sponsorship or involvement
3. Business philosophy

Question 4

4 types of digital marketing

Answer 4

1. real time marketing
2. Experiential marketing
3. Partnership marketing

Question 5

3 new and evolving marketing practices

Answer 5

1. Real time marketing
2. Experiential marketing
3. Partnership marketing