Chapter 11 FINAL Flashcards
(43 cards)
competitive market operates under the following conditions
- there are many buyers and sellers
- the goods produced are essentially the same
- there are little or no barriers to entry and exit
the conditions of the competitive market imply that
no single buyer or seller has any influence on the market price and that all firms must sell their output at the same market price
the goal of all firms is to
maximize profit
profit is calculated as
the difference between total revenue and total cost
profit=
total revenue-total cost=tr-tc
total cost has two components
fixed costs: costs that do not vary with output
variable costs: costs that do vary with output
since a firm in a competitve market must sell its output at the market price profit maximization depends
only on the firms output decision
to maximize profit the firm must
think at the margin in its output decision
marginal revenue
the change in total revenue from selling an additional unit of output
marginal cost
the change in total cost from producing an additional unit of output
to maximize profit a competitive firm will
expand production until the revenue from an additional sale = the cost of an additional sale
if marginal revenue is greater than marginal cost (MR>MC)
an addition unity of output increases revenues more than costs leading to a greater profit
if marginal revenue is less than marginal cost (MR
an additional unit of output increases costs more than revenues leading to less profit
profit is maximized at a level of output where
MR=MC
marginal revenue =
delta TR/Delta q
marginal cost =
delta tc/ delta q
since firms in competitive markets must sell their goods at the market price each sale increases total revenue by the
market price (MR=P)
profit maximizing quantity in a competition occurs where
P=MC
if the price of the good rises the firm will
as long as the firm remains in the industry
expand production along its MC curve
the firms MC curve is its supply curve
shut down
a short-run decision not to produce anything during a specific period of time bc of current market conditions
exit
a long-run decision to leave the market
there are no _____ in the long run
fixed costs
all inputs are variable
average cost
per unit cost of production
average cost =
total cost/quantity
(fixed cost+variable cost)/ quantity