Chapter 11 unobtrusive research Flashcards
(6 cards)
unobtrusive research
Methods of studying social behavior without affecting it. This includes content analysis, analysis of existing statistics, and comparative and historical re- search.
content analysis
The study of recorded human communi- cations, such as books, websites, paintings, and laws.
coding
The process whereby raw data are transformed into standardized form suitable for machine processing and analysis.
manifest content
In connection with content analysis, the concrete terms contained in a communication, as distin- guished from latent content.
latent content
In connection with content analysis, the underlying meaning of communications, as distinguished from their manifest content.
Comparative and historical research
The examination of societies (or other social units) over time and in compari- son with one another.