Chapter 12 and 13 Flashcards
(46 cards)
public speaking
includes a speaker who has a reason for speaking and an audience that gives the speaker attention, and a message that is meant to accomplish a specific purpose
persuasive speeches
intended to influence the attitudes, beliefs, and behaviors of your audience ( could reafirm existing attitudes, beliefs and behaviors)
informative speeches
aim to increase your audiences understanding or knowledge by presenting new, relevant, and useful information
could explain process, plan, describe objects or places, or characterize a particular state of affairs.
special occasion speeches
use the principles of both informative and persuasive speaking for special occasions, such as introducing a speaker, accepting an honor or award, presenting an memorial , or celebrating an achievement
audience analysis
highly systematic process of getting to know your listeners relative to the topic and speech occasion- critical step in speech process
demographics
the systematic study of the quantifiable characteristics of a large group
adapting to your audience
- consider audience motivation
- seek common ground
- determine prior exposure
- consider disposition
- observe people
- -get to know people
- -survey and interview your audience
- -use the web
brainstorming
amassing information, thinking creatively, and consider problems and solutions related to your topic
clustering
technique for identifying potential speech topics
start with a core idea, from which the writer branches out into a web of related ideas
specific purpose statement
express both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve with your presentation
thesis statement
a statement that conveys the central idea or core assumption about your topic- must clearly summarize what you want your audience to get out of the the speech
expert testimony
the opinion or judgement of an expert, a professional in his or her field
lay testimony
the opinion of a nonexpert who has personal experience or witnessed an event related to your topic
scientific research findings
carry a lot of weight with audiences, particularly if your topic is related to medicine, health, media, or the environment
anecdotes
brief, personal stories that have a point or punch line
quotations
repeating the exact words of another person, are usually most effective when they are brief
networking
making connections with people you don’t know through people you know
surveys
involve soliciting answers to a question or series of questions related to your topic from a broad range of individuals
library gate way
collections of databases and information sites arranged by subject, generally reviewed and recommended by experts
directory
secondary resource, creaed and maintainedb y people rather than computers, will guide you to the main page of a web side organized within a wider subject category
meta search engine
a search engine that scans multiple search engines simultaneously
credibility
the quality, authority, and reliability of the source you use
plagiarism
the crime of presenting someones else’s words, ideas, or intellectual property as your own, intentionally or unitentionally
running bibliography
a list of resources you’ve been consulted
