Chapter 13 Flashcards
(26 cards)
Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing
production
The key objective of the service orientation in the marketing concept is:
customer satisfaction
State governments will use marketing in order to:
attract new business and tourism
The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.
false
Many customers value fast, fresh, flavorful food that is free of preservatives, chemicals, and antibiotics. The marketing mix factor that represents the value of the product is ______.
price
States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:
New businesses
Tourists
When production capacity exceeded the immediate market demand, the business philosophy changed from the production era to the BLANK era
selling or sales
When setting price, a company must consider many factors including the costs of:
distribution
production
promotion
When businesses developed mass-production techniques and capacity exceeded immediate demand, the:
selling era began
A product includes anything that would enhance it in the eyes of consumers, such as the:
package
warranty
brand
Existing data is called BLANK data since you aren’t the first one to gather the data.
secondary
Marketers who want to avoid incurring unnecessary expenses when researching data should first gather:
secondary data
In order to gather additional in-depth information needed for business decisions, marketers must do their own research by gathering:
primary data
Information that has already been compiled by others and published in journals and books or made available online is
secondary
Sociocultural, competitive, technological, global, and economic are the major influences in the marketing
environment
Databases, blogs, and social networking help companies gather Blank to meet consumer needs through the development of products and services.
Data
Pick out the influences in the marketing environment.
Economic
Competitive
Global
In a global market, marketers must be sure to dialogue with customers to ensure they understand about the Blank and Blank they want
goods and services
Age, education level, income, and taste are all examples of how consumer groups:
differ greatly
The process of finding small but profitable market segments and designing or finding products for them is called Blank marketing
niche
Which of the following are considered examples of geographic segmentation?
by region
by city
by states
The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:
consumer behavior
What is the set of values, attitudes, and ways of doing things that results from belonging to a specific ethnic, racial, or other group called?
Subculture
The B2B market not only includes manufacturers, intermediaries, and institutions, but also BLANK at the federal, state, and local levels.
governments
