What is Data?
Consists of numbers, letters, symbols, raw facts, events and transactions which have been recorded but not yet processed into a form which is suitable for use by management
What is information?
Data which have been processed in such a way that is meaningful to the person who receives it
Why is information useful to management?
What are the four types of data?
What are internal sources of data
What are the sources of internal information?
Formally gathered
- Market research e.g. new trends, customer tastes, competitor products
- Research and development
- Tax and accounting specialists
- Legal specialists
Informally gathered
- Any information gathered on an ongoing basis e.g. newspapers, internet, meetings with external business colleagues
What is the internet of things IoT
internet connected devices continually collect and exchange data
Using the mnemonic ACCURATE - What are qualities of good information?
A - Accurate e.g. no typos, roundings, categorised, assumptions
C - Complete e.g. all information provided with purpose
C - Cost-beneficial e.g. benefit > cost of producing information
U - User-targeted e.g. understandable and useful to recipient
R - Relevant for purpose intended
A - Authoritative e.g. genuine, highest quality for purpose, source should be known and reliable
T - Timely e.g. produced in advanced of when needed
E - Easy to use e.g. clear, concise, constructive, communicated appropriately
What is Data analysis?
What are ways in which data can be analysed?
What is sampling?
Collecting a sample by selecting a unit e.g. people, organisations) then using the information to generalise to the wider population
What are the three main reasons why sampling is necessary
What are the rules involved with sampling?
Sample must be chosen in such a way that is representative of the population
Sample must be of certain type. In general large the sample, the more reliable the results will be
What are the four types of sampling?
What are spreadsheets?
What is the SUM function used for?
Totals the values in the list
What are the AVERAGE function used for?
Average of the values in the list
What are the MAX function used for?
Highest values in the list
What are the MIN values used for
Lowest values in the list
What are the disadvantages of using spreadsheets?
What are the two problems with data?
What are the 7 types of bias
What is selection bias?
When selecting a sample all items in a population should have the same chance of being picked - true random sampling
If data is not random then selection bias can occur and sample may not be representative
What is self-selection bias?
When an individual selects whether or not to include themselves as part of a sample