Chapter 14, 15, and 16 Quiz

Question 1

Nancy knew that her listeners were relatively uninformed on the subject of campaign finance reform, so she knowingly relied on questionable evidence to support her persuasive message. This is an example of _____.

coordination
accommodation
stipulation
manipulation

Answer 1

Manipulation

Question 2

When members of the audience feel unsure about a speaker’s character, they are questioning the_____ of the speaker.

mythos
logos
pathos
ethos

Answer 2

Ethos

Question 3

Which form of proof uses reasoning and evidence to create logical support for a persuasive message?

ethos
logos
pathos
mythos

Answer 3

Logos

Question 4

When using the motivated sequence design, once a speaker has gained the attention of the audience, the next step is to _____.

visualization
satisfaction
call to action
establish a need

Answer 4

Establish a need

Question 5

As a committed environmentalist as well as an avid meat-eater, Barry is uncomfortable whenTameka’s persuasive speech points out the environmental destruction caused by the meat industry. What is Barry experiencing?

cognitive dissonance
boomerang effect
self actualization
integration

Answer 5

Cognitive dissonance

Question 6

Supporting materials used in informative speeches become _____ when used in persuasive speeches.

philosophy
proofs
evidence
positions

Answer 6

Evidence

Question 7

What type of fallacy occurs when politicians respond to difficult questions by changing the subject?

ad hominem
red herring
band wagon
slippery slope

Answer 7

red herring

Question 8

What fallacy has been employed when speakers make persuasive claims that simply do not follow their reasoning and evidence?

straw figure
red herring
non sequitur
post hoc

Answer 8

Non sequitur

Question 9

What kind of fallacy is best reflected by the statement, “We can have economic growth orenvironmental protection, but we cannot have both”?

ad hominem
band wagon
non sequitur
either-or

Answer 9

Either-or

Question 10

Andrea misstated her opponents’ views in a manner that made them seem trivial or easier to refute. Andrea engaged in the _____ fallacy.

staw figure
post hoc
slippery slope
ad hominem

Answer 10

straw figure

Question 11

What type of speaking focuses on celebrating the meaning of special occasions?

persuasive
after dinner
ceremonial
informative

Answer 11

ceremonial

Question 12

Identification occurs when speakers create a sense of shared _____ with listeners.

social status
non sequitur arguments
spatial proximity
values and goals

Answer 12

values and goals

Question 13

When Abraham Lincoln exhorted us to be worthy of “our fathers” by establishing a “government of the people, by the people, and for the people,” he used what strategy for promoting identification in ceremonial speeches?

renewal of group commitment
crafting a vicarious narrative
a motivated sequence effect
engaging opposing views

Answer 13

renewal of group commitment

Question 14

A ceremonial tribute to someone who has just died is called a(n) _____.

roast
toast
key-note
eulogy

Answer 14

eulogy

Question 15

The plot is to a narrative as the _____ is to a speech.

transition
introduction
conclusion
body

Answer 15

body