Chapter 15

Question 1

PR needs to be more willing to test the ______

Answer 1

boundaries

Question 2

Boeing Case Study

Answer 2

• Two Crashes killed 346 people
• managing the crisis and their reputation

Question 3

KFC Case Study

Answer 3

Strengthen established brand voice

Question 4

College Admissions Crisis Case Study

Answer 4

• USC unethical relationships

Question 5

Arby’s Case Study

Answer 5

meat that looks like veggies (marrot)

Question 6

What are the 9 best practices for advancing your future?

Answer 6

1. Embrace change and make an impact
2. Strive for Balance
3. Know that learning does not stop after you leave school
4. Study. Prepare. Do your homework.
5. Get comfortable with change. Advance with technology
6. Get comfortable with change. Advance with technology.
7. Take a stance. Be a leader
8. Don’t worry about getting bored. It will never happen
9. Have fun, be creative