Chapter 15 Flashcards
(113 cards)
1
Q
además
A
in addition
add info that follows the same line of argument, without necessarily introducing any additional or different sense of connotation
2
Q
encima
A
on top of that
introduces new info that challenges what is usually expected (surprise)
3
Q
incluso
A
even, including
adds and highlights info that is somewhat unexpected
4
Q
ni siquiera
A
not even
introduce and emphasizes that has not happened
5
Q
es más
A
moreover
introduces a new, stronger argument
6
Q
sobre todo
A
above all
introduces new info that should be considered more than previous info
7
Q
objetivos de la publicidad
A
the goals of advertising
8
Q
publicidad
A
advertising
9
Q
qué
A
what
10
Q
producto
A
product
11
Q
quién
A
who
12
Q
publicista
A
advertising agent
13
Q
comprador racional/impulsivo
A
rational/impulsive consumer
14
Q
reaccionar ante estímulos
A
to react to stimuli
15
Q
decidirse por un producto
A
to choose a product
16
Q
necesitar cosas
A
to need things
17
Q
dónde
A
where
18
Q
establecimiento
A
establishment
19
Q
grandes superficies
A
department/big box stores
20
Q
valla publicitaria
A
billboard
21
Q
cómo
A
how
22
Q
anunciar un producto
A
to advertise a product
23
Q
comprar por internet
A
to buy online
24
Q
crear una marca
A
to create a brand
25
diseñar un anuncio
to design an add
26
estudiar mercadotecnia
to study marketing
27
hacer marketing online/digital
to do online/digital marketing
28
técnicas de venta
sales techniques
29
basarse en estudios
to be based on research
30
diseñar una campaña publicitaria
to design an advertising campaign
31
estar de moda
to be fashionable/in style
32
llamar la atención
to stand out/grab attention
33
poner un cartel publicitario/anuncio luminoso
to post an ad/poster/illuminated sign
34
consejos para comprar bien
tips for a good purchase
35
comparar precios
compare prices
36
consultar foros/redes sociales
check forums/social media
37
(no) fiarse de (toda) la publicidad
(don't) trust (all) the advertising
38
hacer la lista de la compra
to make a shopping list
39
no comprar por impulso
to avoid compulsive buying
40
seguir recomendaciones/confiar en la opinión de expertos
follow recommendations/trust the opinions of experts
41
ser consciente de tus necesidades
to be aware of what you need
42
tomar decisiones de forma consciente
to make sensible decisions
43
los cinco sentidos
the five senses
44
el gusto
taste
45
el oído
hearing
46
el olfato
smell
47
el tacto
touch
48
la vista
sight
49
objetivos de la publicidad
the goals of advertising
50
concientizar (a alguien) (de algo)
to raise awareness/to make aware
51
convencer (a alguien) (de algo)
to convince
52
emocionar (a alguien)
to move/touch
53
engañar (a alguien)
to trick/mislead
54
mentir (a alguien)
to lie
55
explicar (algo) (a alguien)
to explain
56
divertir (a alguien)
to entertain/amuse
57
hacer llorar/reír
to make cry/laugh
58
hacer reflexionar (a alguien) (sobre algo)
to make (someone) think about/reflect on (something)
59
manipular (a alguien)
to manipulate
60
provocar (a alguien)
to provoke/be provocative
61
sugerir (algo) (a alguien)
to suggest
62
proponer (algo) (a alguien)
to propose
63
publicidad + emocional, engañosa, sexista, agresiva, subliminal, online, personalizada
emotional, misleading, sexist, aggressive, subliminal, online, personalized + advertising
64
fijarse en/dejarse influenciar por + la publicidad
to notice/be influenced by advertising
65
hacer/prohibir + la publicidad
to advertise/to ban advertising
66
una campaña + de publicidad, de marketing, de marcadeo, de concientización, de sensibilización, agresiva, efectiva
advertising, marketing, awareness, aggressive, effective + campaign
67
denunciar/retirar una campaña
to condemn/withdraw a campaign
68
un anuncio + original, racista, aburrido, impactante, provocador, polémico, llamativo
a(n) original, racist, boring, impressive, provocative, controversial, appealing ad
69
un anuncio + de perfumes, de autos, de la marca..., realizado por, diseñado por, dirigido a
a fragrance, car ad
an ad from a brand
an add made by/designed by/targeted at
70
recibir, crear, diseñar, hacer, ver + un anuncio
to receive, create, design, make, see + an ad
71
recomendar, vender, comprar, anunciar + un producto
to recommend, sell, buy, advertise + a product
72
comprar + por internet, por impulso, impulsivamente
to buy + online, on impulse
73
transmitir + valores, una imagen, un mensaje
to communicate values, to broadcast/send an image, to send/deliver a message
74
comparar + opiniones, productos, precios
to compare + opinions, products, prices
75
generar + polémica, críticas
to create + controversy, criticism
76
creo que.../me parece que... + present indicative
I think that.../it seems to me that + present indicative
77
Yo creo que la publicidad siempre engaña un poco, no?
I think advertising is always a bit misleading, isn't it?
78
A mí parece que la publicidad a veces es honesta.
It seems to me that advertising is sometimes honest.
79
no creo que.../no me parece que... + present subjunctive
I don't think that.../I don't think that... + present subjunctive
80
A mí no me parece que el neuromarketing sea muy distinto del marketing tradicional.
To me, neuromarketing does not seem very different from traditional marketing.
81
Yo no creo que la publicidad deba estar permitida en las escuelas.
I do not believe that advertising should be allowed in schools.
82
Structures used to state and express certainty (that is, that present information as fact) are followed by the INDICATIVE. Those that negate and express uncertainty are followed by the SUBJUNCTIVE.
Certainty = Indicative
Uncertainty = Subjunctive
83
Way of expressing certainty = INDICATIVE
Es verdad/cierto/evidente que... + indicative
Está demostrado/claro que... + indicative
It is true/true/evident that.... + indicative
It is proven/clear that... + indicative
84
Ways of expressing certainty, but in a negative way = SUBJUNCTIVE
No es verdad/cierto/evidente que... + subjunctive
No está demostrado/claro que... + subjunctive
It is not true/certain/evident that.... + subjunctive
It is not proven/clear that... + subjunctive
85
anuncio (noun)
anunciar (verb)
anunciador/anunciante (adj)
advertisement (noun)
to advertise (verb)
advertiser (adj)
86
manipulación (noun)
manipular (verb)
manipulador (adj)
manipulate (noun)
to manipulate (verb)
manipulator (adj)
87
engaño (noun)
engañar (verb)
engañoso (adj)
deception (noun)
to deceive (verb)
deceitful (adj)
88
influencia (noun)
influir (verb)
influyente (adj)
influence (noun)
to influence (verb)
influential (adj)
89
consumo (noun)
consumir (verb)
consumista/consumidor (adj)
consumption (noun)
to consume (verb)
consumerist/consumer (adj)
90
publicidad (noun)
publicitar (verb)
publicitario (adj)
advertise/advertisement/advertising (noun)
to publicize/advertise (verb)
advertising (adj)
91
emoción (noun)
emocionar (verb)
emocionante (adj)
emotion/feeling (noun)
to thrill/excite/stimulate (verb)
emotional (adj)
92
convicción (noun)
convencer (verb)
convincente (adj)
certainty/conviction (noun)
to convince (verb)
convincing (adj)
93
persuasión (noun)
persuadir (verb)
persuasivo (adj)
persuasion (noun)
to persuade (verb)
persuasive (adj)
94
Los anuncios no deben engañar al consumidor porque, en muchas ocasiones, ese engaño tiene consecuencias negativas para la marca.
Advertisements should not mislead the consumer because, on many occasions, such deception has negative consequences for the brand.
95
Can express personal opinions with the subjunctive or infinitive with...
Es me parece
me parece bien/mal
está bien/mal
96
Subjunctive:
Es me parece + lógico, normal, increíble, una tontería, injusto, exagerado, peligroso, una vergüenza + que + subjunctive
It seems to me + logical, normal, unbelievable, nonsense, unfair, exaggerated, dangerous, a disgrace + that + subjunctive
97
Infinitive:
Es me parece + lógico, normal, increíble, una tontería, injusto, exagerado, peligroso, una vergüenza + infinitive
When there is no que, then it's an infinitive
It seems (to me) + logical, normal, unbelievable, nonsense, unfair, exaggerated, dangerous, a disgrace + infinitive
98
Subjunctive :
me parece bien/mal + que + subjunctive
I think it's good/bad + that + subjunctive
99
Infinitive:
me parece bien/mal + infinitive
I think it's good/bad + infinitive
100
Subjunctive:
está bien/mal + que + subjunctive
It is right/wrong + that + subjunctive
101
Infinitive:
está bien/mal + infinitive
It is right/wrong + infinitive
102
Es lógico que (impersonal) los publicitas quieran (ellos) saber qué pasa en la mente del consumidor.
It is logical that (impersonal) advertisers want (them) to know what is going on in the consumer's mind.
Subjunctive
103
Me parece genial (a mí) que quieras (tú) estudiar mercadotecnia.
I think it's great (me) that you want (you) to study marketing.
Subjunctive
104
Es normal tener miedo algunos avances.
It is normal to be afraid of some developments.
Infinitive
105
Está muy bien recibir información de productos y folletos en las redes sociales.
It's great to receive product information and brochures on social media.
Infinitive
106
A way to express purpose with the infinitive:
para + infinitive
for/to + infinitive
107
A way to express purpose with the subjunctive:
para que + subjunctive
so that/for that + subjunctive
108
Las empresas usan el remarketing para convencer (las empresas) a los clientes que están dudando.
Companies use remarketing to convince (businesses) customers who are hesitating.
109
Las empresas usan el remarketing para que los clientes que dudan se convenzan.
Companies use remarketing to convince hesitant customers.
110
Es una form de + seducir, mostrar, presentar....
It is a form of + seduce, to show, to present
111
Es el arte de + seducir, mostrar, presentar....
It is the art of + seducing, to show, to present.....
112
es lo/algo que + seduce, muestra, presenta
is what/something that + seduces, shows, presents
113
es una cosa que + seduce, muestra, presenta
(it) is a thing that + seduces, displays, presents
