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Marketing Strategy > Chapter 15 - Introducing new market offerings > Flashcards

Chapter 15 - Introducing new market offerings Flashcards

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Marketing Strategy (12 decks)

Week 1 - Unit overview and introduction to strategic marketing

Week 2 - Strategic marketing (and instructor-led case analysis)

Week 3 - Product and brand strategies (P = Product Part 1)

Week 4 - New product development (P = Product Part 2)

Week 5 - Supply chain management (P = Place)

Week 6 - Marketing communications (P = Promotion)

Week 7 - Telma case on branding

Week 8 - Pricing Decisons

Week 9 - Consumer behaviour and market research

Week 10 - Digital Marketing

Week 11 - Social Marketing

Chapter 15 - Introducing new market offerings

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