Chapter 16,17, and 18 Flashcards
(25 cards)
- Who is the promoter of record?
• A promoter who first produces an artist’s or groups public appearances.
- Name the key responsibilities of a promoter?
• Orchestrating ticket sales, organizing sale of artist merchandise, assisting in securing sponsorship deals to support a tour, arranging the stage set-up, providing some of the event staff, financial accounting, and complying with a myriad of live-event and safety regulations.
- Who are the 3 key players in concert promotion?
• The event promoter, artists manager, and agent
- Give an example of a local promoter and a national promoter
• Local promoter: Ziemer Heckathorn Entertainment National promoter: Live Nation
- What are the two parts of a concert engagement contract and what purpose does each serve?
• The Face Page and the rider.
i. The Face Page defines the basic information: time, date, place, length of show, how the artists’ names will be billed (how they will appear in advertising), the agreed-upon fees, and payment schedules.
ii. The rider is a document attached to the face page that details the artists’ requirements. For example, they may include the following; travel arrangements, hotels, food and beverage catering, technical needs such as band gear, sound a light systems.
- What is an underwriter?
• A sponsor who helps promote the tour
- What is scaling the house?
• Determining what quantity of available seats in a performance facility is to be priced.
- What is four walling?
• The promoter takes all the ticket sales money and assumes full financial risk if ticket sales are insufficient to cover some of the operating costs that would otherwise be absorbed by the revenue.
- What is gross potential vs. net potential?
• Gross potential is the total value of a cost while the net potential is a deduction of that cost.
- What are control sheets?
• An organization tool to help the promoter.
- What is tour support?
• Today it is profits from live shows that keep the ecosystem working.
- What is the split point if concerts expenses are $40,000 and the acts (headliner and support) payments equal $10,000?
?
- What is papering the house?
• Concert promotion: issuing free tickets to ensure a full audience for performance.
- What is a stage plot?
• Planning the stage on how it will be laid out by finding out were the drums, guitar, and bass goes. Etc.
- What is backline?
• Audio amplification equipment that stands behind the band on stage for guitars, bass, or keyboards for example.
- What is SRO?
• Standing Room Only- no seats are available, concerts sold out.
- What are the 7 types of venues? Give an example of each in the DFW metroplex.
- Stadiums- AT&T
- Amphitheaters- Gexa Energy Pavilion
- Festival Sites- Taste of Addison
- Arenas- American Airlines
- Theaters- Dallas theater
- Mid-sized music venues- Pallidium Ballroom
- Small-sized music venues/clubs- Gas Monkey
- What is the usual artist cut for merch sold at a concert?
• 75%
- What is the hall fee and what is its average cut?
• Is a negotiated point whether the venues take is excluded or included in calculating royalties going to the artist. The average cut is 25%-40%.
- What is swag?
• Give a ways- posters, novelties, souvenir items and the like as part of a promotion.
- What is art music?
• Repertoire associated with opera, ballet, symphony and chamber music. Often used interchangeably with classical music or serious music.
- What is the acronym NPO stand for and what is its purpose?
• Non Profit Organization
- What is 501 (C) 3?
• The most common type of tax- exempt non-profit organization falls under category 501 (C) 3, whereby a non profit organization is except from federal income tax if its activities have the following purposes: charitable, religious, educational, scientific, literary, testing for public safety, fostering amateur sports.
- What is the difference between a foundation and a public charity?
• Foundation usually derives its funds from a single source and not from the public as well as issues grants. A public charity derives its grants/funds from the public and from various other sources.
