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Marketing
> Chapter 16: Personal Selling and Sales Promotion > Flashcards
Chapter 16: Personal Selling and Sales Promotion Flashcards
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Marketing
(9 decks)
Chapter 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 9: Products, Services, and Brands: Building Customer Value
Chapter 10: New-Product Development and Product Life-Cycle Strategies
Chapter 11: Pricing
Chapter 12: Marketing Channels: Delivering Customer Value
Chapter 13: Retailing and Wholesaling
Chapter 14: Communicating Customer Value: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 16: Personal Selling and Sales Promotion
