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igcse business 0450
> chapter 17 - marketing strategy > Flashcards
chapter 17 - marketing strategy Flashcards
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igcse business 0450
(29 decks)
chapter 1 - business activity
chapter 2 - classification of business
chapter 3 - enterprise, business growth and size
chapter 4 - types of business organization
chapter 5 - business objectives and stakeholder objectives
chapter 6 - motivating employees
chapter 7 - organization and management
chapter 8 - recruitment, selection and training of employees
chapter 9 - internal and external communication
chapter 10 - marketing, competition and the customer
chapter 11 - market research
chapter 12 - the marketing mix: product
chapter 13 - the marketing mix: price
chapter 14 - the marketing mix: place
chapter 15 - marketing mix: promotion
chapter 16 - technology and the marketing mix
chapter 17 - marketing strategy
chapter 18 - production of goods and services
chapter 19 - costs, scale of production and break-even analysis
chapter 20 - achieving quality production
chapter 21 - location decisions
chapter 22 - business finance: needs and sources
chapter 23 - cash flow forecasting and working capital
chapter 24 - income statements
chapter 25 - statement of financial position
chapter 26 - analysis of accounts
chapter 27 - economic issues
chapter 28 - environmental and ethical issues
chapter 29 - business and the international economy
