Chapter 2

Question 1

It was developed in 1979 by Michael E. Porter of Harvard Business School as a framework or a guide for assessing and evaluating the competitive strength and position of a business organization.

Answer 1

porter’s five forces of competitive position analysis

Question 2

porter’s five forces of competitive position analysis (5)

Answer 2

-supplier power
-buyer power
-number of competitors
-possibility of substitution
-possibility of new entrants

Question 3

book published by the Development Academy of the Philippines, How to Prepare Project Feasibility Studies, it includes an industry analysis of the following important factors. (4)

Answer 3

-competition
-customers
-suppliers
-substitutes

Question 4

industry analysis guide developed by North Carolina’s Small Business and Technology Development Center (SBTDC) can help in making an analysis of one’s business industry. (11)

Answer 4

-geographic area
-industry (as to size)
-product
-buyers
-regulatory environment
-company information
-factors that affect the growth of the industry
-trends in sales over recent years
-Current operational/management trends within the industry,
-The types of marketing strategies prevalent within the industry
-competitor information